1- (1996) Nike hired Andrew Young, Atlanta mayor and U.S. ambassador to the United Nations, to asses working conditions in subcontractors’ plants around the world.
The intent of this strategy was regain credibility against the article published by Baskin (bad working condition, wage below the minimum salary, overwork) through an external advisor, a well-known person, mayor and member of the United Nations (upholder and promoter of human rights), and to show, disclosure the “real condition” of the workers from another point of view, also in order to get a better image of the brand Nike (considered by a part of the public opinion “the evil of the globalization”)
Results: Young was criticized because he wasn’t an independent auditor but hired …show more content…
This is the reason why Nike began Ernest & Young to the commissions to audit the firms of his subcontractors.
4- (1998) Nike set a series of activities to improve working conditions of the people that make products for her.
In some public speech, Nike tried to show again her effort on the topic and how some subcontractors (like Seyon) doesn’t respect the agreement even if Nike puts her effort on it, underlining that it is not a matter only of Nike, but also to other players, the subcontractors’ firms. Furthermore, the CEO explain which was the action in plan to improve the working conditions: new minimum age, three document to check the real age, all companies audit by PwC, meet some standards like PELs or OSHA.
- As an external advisor to Mr. Phil Knight, which are the improvement opportunities (or different strategies) that you would have suggested to Nike's CEO to get a different …show more content…
At the same time, Nike wanted to establish a supervisor who assess whether the subcontractors were in accordance with the contract, and in case the paths were violated, Nike wanted to withdraw from the contract, and change suppliers moving to other area or country. In this way Nike seems more reliable in respects to how she behaves, rejecting all the subcontractors that not respect the minimum required and not only increasing controls. It could be expensive in terms of looking for another OEM, but it can give a strong signal to the others subcontractors and the public opinion as
The intent of this strategy was regain credibility against the article published by Baskin (bad working condition, wage below the minimum salary, overwork) through an external advisor, a well-known person, mayor and member of the United Nations (upholder and promoter of human rights), and to show, disclosure the “real condition” of the workers from another point of view, also in order to get a better image of the brand Nike (considered by a part of the public opinion “the evil of the globalization”)
Results: Young was criticized because he wasn’t an independent auditor but hired …show more content…
This is the reason why Nike began Ernest & Young to the commissions to audit the firms of his subcontractors.
4- (1998) Nike set a series of activities to improve working conditions of the people that make products for her.
In some public speech, Nike tried to show again her effort on the topic and how some subcontractors (like Seyon) doesn’t respect the agreement even if Nike puts her effort on it, underlining that it is not a matter only of Nike, but also to other players, the subcontractors’ firms. Furthermore, the CEO explain which was the action in plan to improve the working conditions: new minimum age, three document to check the real age, all companies audit by PwC, meet some standards like PELs or OSHA.
- As an external advisor to Mr. Phil Knight, which are the improvement opportunities (or different strategies) that you would have suggested to Nike's CEO to get a different …show more content…
At the same time, Nike wanted to establish a supervisor who assess whether the subcontractors were in accordance with the contract, and in case the paths were violated, Nike wanted to withdraw from the contract, and change suppliers moving to other area or country. In this way Nike seems more reliable in respects to how she behaves, rejecting all the subcontractors that not respect the minimum required and not only increasing controls. It could be expensive in terms of looking for another OEM, but it can give a strong signal to the others subcontractors and the public opinion as