Wendy’s vs McDonald’s Fast food; it is something that most of us are not proud to admit we eat. This mentality is why sales have been dropping in the fast food industry. Fast-casual food such a Chipotle and Panera have begun to take away sales, but fast food chains are trying to fight back with new gourmet-style items. Sales for restaurants such as Wendy’s and McDonald’s decreasing because people are seeking healthier options. Their menus are similar in options as well as price but quality, revenue, and costs associated to history as well as the amount of stores, differs significantly between Wendy’s and McDonald’s.
Wendy’s and McDonald’s compete well in pricing categories. Depending on the region of their target market, the menus feature different items and prices dependent upon the current market value in the specified location. I compared the prices of several of Wendy’s and McDonald’s menu items in Kansas from …show more content…
For example, Wendy’s created the Bacon Portabella Melt on Brioche while McDonald’s has tried to do similar with their Sirloin Burger. Unfortunately for McDonald’s their attempts at this new strategy have been unsuccessful. This failure is partially because customers consider McDonald’s meals as lower quality and cheap, so they are not willing to spend the extra money for the new food items. People who want a cheap meal are now going to their competitor, Burger King because Burger King has put a focus on value meals while McDonald’s has shifted their target market. Wendy’s has always been concerned with a more quality appearance. For this reason, when they run a promotion for a “gourmet” burger, it drives sales up because they are known for their higher quality food unlike McDonald’s or other competitors. Consumers are willing to spend the few extra dollars based on the trust in quality that they have through Wendy’s (Egan,
Wendy’s and McDonald’s compete well in pricing categories. Depending on the region of their target market, the menus feature different items and prices dependent upon the current market value in the specified location. I compared the prices of several of Wendy’s and McDonald’s menu items in Kansas from …show more content…
For example, Wendy’s created the Bacon Portabella Melt on Brioche while McDonald’s has tried to do similar with their Sirloin Burger. Unfortunately for McDonald’s their attempts at this new strategy have been unsuccessful. This failure is partially because customers consider McDonald’s meals as lower quality and cheap, so they are not willing to spend the extra money for the new food items. People who want a cheap meal are now going to their competitor, Burger King because Burger King has put a focus on value meals while McDonald’s has shifted their target market. Wendy’s has always been concerned with a more quality appearance. For this reason, when they run a promotion for a “gourmet” burger, it drives sales up because they are known for their higher quality food unlike McDonald’s or other competitors. Consumers are willing to spend the few extra dollars based on the trust in quality that they have through Wendy’s (Egan,