Strategic management in the cooperate world is a necessary practice to align and or realign financially, and customer demand goals and to take advantage of them in the competitive markets businesses now face. It is one of the first steps in economic survival, to position their products/company to gain an advantage over competitors and lay the foundation for defining the long-term behavior of the business. In this text, I will discuss five recent strategic efforts on the part of an organization and measure their potential impact on the market and for their consumer base.
The first current event I would like to comment on is Wal-Mart 's acquisition of fast-growing e-tailer Jet.com, which launched with huge success a year ago, and now positions …show more content…
(Douglass, C. 2016) My next article addresses "core innovation." Core innovation 's definition is making incremental changes to existing product categories that increase value and attract new consumers. Oreos slimmed down their cookies and dubbed them "Oreo Thins." Its slimmer profile reduces calories, and by the numbers, a single serving of three regular sized Oreos have 160 calories, and four Oreo Thins have 140 calories. The gamble paid off in the first eight months of sales; Oreo Thins generated $40 million in sales so safe to say it was a successful campaign. On the flip side if they didn 't sell as anticipated or gain public acceptance especially in the trend of increased health conscientiousness Oreos would have lost nothing because the modified their existing product to meet a new consumer and if it failed they could scrap the product with negligible losses. I believe the efforts were successful in boosting sales and developing a new product segment within the parent company Nabisco that could energize the snack foods industry. Who doesn 't want more for less? Snack foods seem to be offering these options to the health conscious customer. One takeaway I gained from this article 's main point is for business to make sure one doesn 't over-innovate, stay in touch with the target audience wants and desires; maintain quality and …show more content…
Burberry surveyed their target customer based and realized that millennial’s are social media driven and adopted a Starbucks modeled approach to digital media. Burberry then developed a new marketing strategy opportunity that engages the customer experience via sharing and essentially having people model their clothing sparking interest in their products. The plan rendered over 16 million followers on Facebook, three million on Twitter, and over two million on Instagram (Burberry, 2015) Advertising has its limits and social media removes most if not all barriers and opens up your customer base to new clients. Luxury brands in today 's economy cannot afford to miss opportunities to gain new customers and increase revenue by remaining traditional in their marketing. I believe this is a good move in building clientele and ensuring their brand stays around for another 150
The first current event I would like to comment on is Wal-Mart 's acquisition of fast-growing e-tailer Jet.com, which launched with huge success a year ago, and now positions …show more content…
(Douglass, C. 2016) My next article addresses "core innovation." Core innovation 's definition is making incremental changes to existing product categories that increase value and attract new consumers. Oreos slimmed down their cookies and dubbed them "Oreo Thins." Its slimmer profile reduces calories, and by the numbers, a single serving of three regular sized Oreos have 160 calories, and four Oreo Thins have 140 calories. The gamble paid off in the first eight months of sales; Oreo Thins generated $40 million in sales so safe to say it was a successful campaign. On the flip side if they didn 't sell as anticipated or gain public acceptance especially in the trend of increased health conscientiousness Oreos would have lost nothing because the modified their existing product to meet a new consumer and if it failed they could scrap the product with negligible losses. I believe the efforts were successful in boosting sales and developing a new product segment within the parent company Nabisco that could energize the snack foods industry. Who doesn 't want more for less? Snack foods seem to be offering these options to the health conscious customer. One takeaway I gained from this article 's main point is for business to make sure one doesn 't over-innovate, stay in touch with the target audience wants and desires; maintain quality and …show more content…
Burberry surveyed their target customer based and realized that millennial’s are social media driven and adopted a Starbucks modeled approach to digital media. Burberry then developed a new marketing strategy opportunity that engages the customer experience via sharing and essentially having people model their clothing sparking interest in their products. The plan rendered over 16 million followers on Facebook, three million on Twitter, and over two million on Instagram (Burberry, 2015) Advertising has its limits and social media removes most if not all barriers and opens up your customer base to new clients. Luxury brands in today 's economy cannot afford to miss opportunities to gain new customers and increase revenue by remaining traditional in their marketing. I believe this is a good move in building clientele and ensuring their brand stays around for another 150