Around the globe food is one of the only technologies that varies drastically in presentation across all cultures. Varying in size, contents, flavours, shapes, smells and taste so greatly, from pizza and fries – both of which originating from completely differing areas – to falafel and soft drinks. It’s no wonder people are so greatly influenced by the food available to them. However, does the food we eat influence us too much, and is food the real guiding force? Food is attributed to be one of the leading causes of our current obesity epidemic in the western world, this crisis is beginning to trickle down into the developing world as well. In western society, the food system has altered greatly to a global industrialized food system, which
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When marketing food products to consumers, corporations stand true to this ideal. In the modern industrial food system, corporations hold a monopoly on the production of food and not just production but sales as well. Meat, vegetables, and nearly all food we eat is at least processed and distributed by a corporate entity. (Winson, 302) After such processes grocery stores, also largely corporations are in charge of selling these products and play an extensive role. Working hand in hand with each other, monetary and other forms of incentives for marketing gimmicks are then allotted to the highest bidder. Television networks sell airtime to whoever pays the most, grocery stores place products from their main contributors in the areas that create maximum visibility to consumers. These contributors are the corporations who make the most money. Our entire marketing strategy in regards to food utilizes the same approach we would market the latest in cell phone technology, and this is a problem. The companies with the largest revenue in 2015 include, Pepsico at #1, Tyson Foods Inc #2, Nestle at #3, Coca-Cola Co. at #5 and General Mills at #10. (Foodprocessing.com) Two of these companies produce products such as soda and salty snack foods, another high fat empty carb frozen foods, as well as chocolate and the last breakfast cereals containing once again, high levels of
When marketing food products to consumers, corporations stand true to this ideal. In the modern industrial food system, corporations hold a monopoly on the production of food and not just production but sales as well. Meat, vegetables, and nearly all food we eat is at least processed and distributed by a corporate entity. (Winson, 302) After such processes grocery stores, also largely corporations are in charge of selling these products and play an extensive role. Working hand in hand with each other, monetary and other forms of incentives for marketing gimmicks are then allotted to the highest bidder. Television networks sell airtime to whoever pays the most, grocery stores place products from their main contributors in the areas that create maximum visibility to consumers. These contributors are the corporations who make the most money. Our entire marketing strategy in regards to food utilizes the same approach we would market the latest in cell phone technology, and this is a problem. The companies with the largest revenue in 2015 include, Pepsico at #1, Tyson Foods Inc #2, Nestle at #3, Coca-Cola Co. at #5 and General Mills at #10. (Foodprocessing.com) Two of these companies produce products such as soda and salty snack foods, another high fat empty carb frozen foods, as well as chocolate and the last breakfast cereals containing once again, high levels of