The strength of the tactic is strong because this tactic is considerable as a cheap promoting strategy. However, it successfully gets many people’s attention from the way the sticker that the company used. Meanwhile, the weakness is people often forget about the company’s name because the sticker is too small also, people find it difficult to read the sentence from the distance. In contrast, the opportunities that the tactic gives is open wide, but it depends on the daily basis of how attractive the sticker in the people’s mind. Last, the threat for the company is also bigger, in result of many big companies that has established before the company such as cheap2cars, or Mainly Cars, the king of cars needs to compete in the …show more content…
Further, the sticker is also need to represent the company’s color. Then, also, it needs to come differentiate its words in order to stands bold in the market, especially in the car’s plat numbers. Meanwhile, for the Wood Robson’s company chooses the board as their guerilla marketing that took place in Plaza. There are several benefits such as the possibility to gain more audience or even possible customers. Next, the message on the board is often has a strong message that can influence the people. However, the information are often too much resulting people to only see but not recognize the company or the service that the company