A PESTLE analysis is a framework or tool used by marketers to analyze and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization. The words ‘P’ is stands for political, ‘E’ stands for economics, ‘S’ stands for social, ‘T’ stands for technological, while ‘L’ stands for legal and ‘E; stands for environment.
Political Factors That Could Affect Marriott International The major political factors that could affect Marriott International are the violent activities, international relations and the political conditions in popular tourist destinations. This is due terrorist attack or a military conflict in a country that could disrupt international air travel and frighten the people away from …show more content…
Events such as the fall of the stock market in China and the debt crisis in Europe have greatly reduced the purchasing power of individuals and their ability to travel. The biggest impact is the reduction in business travel, which relies heavily on Marriott. Marriott-related issues are high exchange rates for US dollars abroad, which does not encourage American citizens from travelling and tourists to visit US destinations like Las Vegas. High exchange rates can also prevents business travel. Long term economic threats income inequality and wages of middle class citizens in the United States, which reduces people’s ability to travel and stay at the …show more content…
For instant, spacious rooms are provided especially on holiday due to the lack of room limiting the hotel to operate efficiently besides adding income to the hotel. As we know, during holiday the room will be pack and full by reservation of many business people, family and school visits. Other than that, customer can give opinion and complaint for any negative or positive feedback through email or customer service do they would enhances their services and do better in future.
Legal Factors That Could Impact Marriott’s Business The legal factors are external factors that refers to how the law affect the way business operate and customers behave. The main legal factors that will affect Marriott’s future business are the emergence of status services such as Airbnb. Authorities in various cities New York, New Orleans and Barcelona have been accused of Airbnb and its host for violation of zone laws, regulatory and health and safety regulation. In the United States, Marriott also faces the possibility of minimum wage increase of $15 per hour in some recommendations. That can lead to higher labor cost and reduced
Political Factors That Could Affect Marriott International The major political factors that could affect Marriott International are the violent activities, international relations and the political conditions in popular tourist destinations. This is due terrorist attack or a military conflict in a country that could disrupt international air travel and frighten the people away from …show more content…
Events such as the fall of the stock market in China and the debt crisis in Europe have greatly reduced the purchasing power of individuals and their ability to travel. The biggest impact is the reduction in business travel, which relies heavily on Marriott. Marriott-related issues are high exchange rates for US dollars abroad, which does not encourage American citizens from travelling and tourists to visit US destinations like Las Vegas. High exchange rates can also prevents business travel. Long term economic threats income inequality and wages of middle class citizens in the United States, which reduces people’s ability to travel and stay at the …show more content…
For instant, spacious rooms are provided especially on holiday due to the lack of room limiting the hotel to operate efficiently besides adding income to the hotel. As we know, during holiday the room will be pack and full by reservation of many business people, family and school visits. Other than that, customer can give opinion and complaint for any negative or positive feedback through email or customer service do they would enhances their services and do better in future.
Legal Factors That Could Impact Marriott’s Business The legal factors are external factors that refers to how the law affect the way business operate and customers behave. The main legal factors that will affect Marriott’s future business are the emergence of status services such as Airbnb. Authorities in various cities New York, New Orleans and Barcelona have been accused of Airbnb and its host for violation of zone laws, regulatory and health and safety regulation. In the United States, Marriott also faces the possibility of minimum wage increase of $15 per hour in some recommendations. That can lead to higher labor cost and reduced