Now a days many companies paying millions of dollars to celebrities to endorse their brands. In India, majority of the kids or college going people started drinking Boost (an energy drink) just because Sachin Tendulkar (the most famous cricket celebrity across the nation, in fact around the world) endorses it saying “Boost is the secret of my Energy”. Is it really true? Does Sachin really get energy from Boost? No one really cares about that. On that note, I want to conclude that marketing actually shapes the consumer needs (sometime even without our knowledge) besides delivering what customer wants. They drive the customers using differing mechanism. This may or may not yield profits initially, but once the target audience are reached, economical benefits will start improving there by creating brand value. Thus Marketing plays crucial role not only in just meeting the demands of consumer but also for impacting their decision making and wants as
Now a days many companies paying millions of dollars to celebrities to endorse their brands. In India, majority of the kids or college going people started drinking Boost (an energy drink) just because Sachin Tendulkar (the most famous cricket celebrity across the nation, in fact around the world) endorses it saying “Boost is the secret of my Energy”. Is it really true? Does Sachin really get energy from Boost? No one really cares about that. On that note, I want to conclude that marketing actually shapes the consumer needs (sometime even without our knowledge) besides delivering what customer wants. They drive the customers using differing mechanism. This may or may not yield profits initially, but once the target audience are reached, economical benefits will start improving there by creating brand value. Thus Marketing plays crucial role not only in just meeting the demands of consumer but also for impacting their decision making and wants as