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And also they are using musical backgrounds to attract customer concern. And also clients are using music videos to promote their products. In music videos we can see some products are showing by the actors and musicians for the purpose of persuading the customers. And also they are sponsoring reality shows like X factor, got talent etc.
Some elide class products are promoting in fashion shows, parties for high class people and some first class shopping malls and hotels because their target market is different than the mass market.
From all of these current trends we can recognize the advertising industry is more competitive and target oriented. And also people are having a habit of getting information through the campaigns.
Task 1c. Use models to assess the impact of advertising and promotion on customer behaviour.
Advertising and promotion is the major key to introduce and remind the products to the customers in a persuading way. The first model is a simple model that shows the exchange between marketing company and the …show more content…
And also it helps for producers to stable in the market. This type of advertising is used where many alternative products and brands are existing for same functional situations such as basic needs of consumers. For gain the market share clients use comparison and criticism in their advertisements. Large supermarkets focus their advertisements for comparing the prices of a shopping basket with the competitors. It is more suitable because people are price sensitive and there are no legal issues for comparison. Other than that competitors use huge promotional campaigns for their declining products through daily news papers, magazines, TV channels as well as their own business premises to maintain and build their market …show more content…
HSBC has now spread their network everywhere with 24 express banking centres & 14 branches. The premier centre is situated in the heart of the city.
HSBC is the number one financial organizations in Srilanka who has the highest capital strength among the private banks. The main competitors of the HSBC are the Standard Charted Bank & Commercial Bank. In addition to that there are number of local government banks...
The SWOT Analysis of HSBC Sri Lanka.
The Strength:
• HSBC (The Brand name) is a multinational
Some elide class products are promoting in fashion shows, parties for high class people and some first class shopping malls and hotels because their target market is different than the mass market.
From all of these current trends we can recognize the advertising industry is more competitive and target oriented. And also people are having a habit of getting information through the campaigns.
Task 1c. Use models to assess the impact of advertising and promotion on customer behaviour.
Advertising and promotion is the major key to introduce and remind the products to the customers in a persuading way. The first model is a simple model that shows the exchange between marketing company and the …show more content…
And also it helps for producers to stable in the market. This type of advertising is used where many alternative products and brands are existing for same functional situations such as basic needs of consumers. For gain the market share clients use comparison and criticism in their advertisements. Large supermarkets focus their advertisements for comparing the prices of a shopping basket with the competitors. It is more suitable because people are price sensitive and there are no legal issues for comparison. Other than that competitors use huge promotional campaigns for their declining products through daily news papers, magazines, TV channels as well as their own business premises to maintain and build their market …show more content…
HSBC has now spread their network everywhere with 24 express banking centres & 14 branches. The premier centre is situated in the heart of the city.
HSBC is the number one financial organizations in Srilanka who has the highest capital strength among the private banks. The main competitors of the HSBC are the Standard Charted Bank & Commercial Bank. In addition to that there are number of local government banks...
The SWOT Analysis of HSBC Sri Lanka.
The Strength:
• HSBC (The Brand name) is a multinational