Comparison Between Nike and Adidas
Companies in today markets succeed by surpassing customer’s expectations. In the past, customer’s expectations judged products by quality and price. However, today’s customers have expanded their expectations that includes convenience while purchasing, returning products, store atmosphere, variety of inventory, and so on. In today’s market it would seem logical that companies would go beyond customer’s expectations however, this is not the case. Many company taken positions a different position by narrowing their business focus, not broadening it. They have focused on delivering excellent customer value in one of three value disciplines such as operational excellence, customer service, or product leadership, …show more content…
The first survey question asked was “what can you do to create a more inviting atmosphere?” Nike answered, “be consistent with high energy levels among employees.” Whereas, Adidas response was “Knowing the associates gives him the ability to encourage and drive them to give great customer service.” The Nike managers, is concerned with the atmosphere of the store while, Adidas approach is to drive sales associate. In my opinion, atmosphere is everything in a retail store; customers enjoy being service from employees who enjoy their job, and driving employees to give great customer service is not always consistent, nor successful. This customer service issue can also be noticed when Nike and Adidas, where asked about staff …show more content…
are conveniently placed?” Nike’s answer is, “work closely with facilitating department, about what works best in the store according to their floor plan and store needs. In contrast to Adidas answer is, “Unable to move most fixtures within the store. The customer seating was moved to the front of the store from the back of store, to make them more convenient.” Nikes manager’s response was realistic and informative, in contrast to the Adidas manager who said they could not move fixtures, but on the other hand they moved the seating in the store. The Adidas manager has contradicted himself; he may need more
Companies in today markets succeed by surpassing customer’s expectations. In the past, customer’s expectations judged products by quality and price. However, today’s customers have expanded their expectations that includes convenience while purchasing, returning products, store atmosphere, variety of inventory, and so on. In today’s market it would seem logical that companies would go beyond customer’s expectations however, this is not the case. Many company taken positions a different position by narrowing their business focus, not broadening it. They have focused on delivering excellent customer value in one of three value disciplines such as operational excellence, customer service, or product leadership, …show more content…
The first survey question asked was “what can you do to create a more inviting atmosphere?” Nike answered, “be consistent with high energy levels among employees.” Whereas, Adidas response was “Knowing the associates gives him the ability to encourage and drive them to give great customer service.” The Nike managers, is concerned with the atmosphere of the store while, Adidas approach is to drive sales associate. In my opinion, atmosphere is everything in a retail store; customers enjoy being service from employees who enjoy their job, and driving employees to give great customer service is not always consistent, nor successful. This customer service issue can also be noticed when Nike and Adidas, where asked about staff …show more content…
are conveniently placed?” Nike’s answer is, “work closely with facilitating department, about what works best in the store according to their floor plan and store needs. In contrast to Adidas answer is, “Unable to move most fixtures within the store. The customer seating was moved to the front of the store from the back of store, to make them more convenient.” Nikes manager’s response was realistic and informative, in contrast to the Adidas manager who said they could not move fixtures, but on the other hand they moved the seating in the store. The Adidas manager has contradicted himself; he may need more