Walt Disney and his brother named Roy moved to California in the summer of 1923. Before to come to California, Walt Disney had made a cartoon about a real girl who got into the world of cartoons, and he decided that he could use this work as “pilot” to his new series of “Alice Comedies” to sell a distributor. Soon a distributor Margaret J. Winkler contracted to distribute the “Alice Comedies”. On October of 16, this date was …show more content…
So, what makes this company strong despite trouble. There are a lot of a number of factors are a liability for the success of The Walt Disney Company. However, without mission and vision statement there are not one company can exist and develop. Perhaps there is strong vision and mission statement of this company. If we are going to see the official site of The Walt Disney company, we can find only mission statement: “The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the …show more content…
It is almost unique and universal statement, also quite effective. For Disney’s mission statement we can identify on the last line: “Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.” In here Disney combines research of the market, who is clients, and client preferences and culture, thereby fulfilling the mission successfully already for many