Chick Fil A Advantage

Improved Essays
Chick-Fil-A: More Than Chicken When most people think of Chick-Fil-A, they think of the Original Chick-Fil-A Chicken Sandwich. It is a hand breaded, boneless piece of chicken breast, seasoned to perfection, on a toasted and buttered bun, with two pickles. While Chick-Fil-A is widely known for the original chicken sandwich, the founder, S. Truett Cathy, wanted it to also be known for having excellent customer service, making sure that each guest has a pleasurable experience, and maintaining his personal values. S. Truett Cathy was born on March 14, 1921, in Eatonton, Georgia, and moved to Atlanta as a toddler. Even at a young age, Cathy had a good eye for business opportunities: from selling sodas, to running a paper route, to selling magazines. …show more content…
The team member will go through a good amount of training once hired; not only on how to operate the equipment, but also on how to respect the guests and what to do if a difficult situation arises. One of the things Chick-Fil-A 's training will teach you is second-mile service. This is when a team member goes the extra mile for a guest to make sure they have the best dining experience possible, such as when a team member carries a large order to a customer 's car for them or performing “table touch-ins” (stopping by a table to make sure everything is satisfactory). The second mile service even reflects onto the team member 's speech. When Dan Cathy was asked to explain the second mile service in an interview, he stated that “We invested in second-mile service from a vocabulary standpoint. 'May I refresh your beverage? ' 'I 'll be assisting you to your table today ' -- unexpected words and phrases that are a way of kind of saluting these customers and saying that we care about you, personally.” (Bachelder, Cheryl). Guests are often surprised by the kindness and amount of attention they receive when they walk through the doors of a Chick-Fil-A. When team members genuinely care, it shows in how they interact with the customer and provide the best service possible. In 2012, Chick-Fil-A went through a troubling time when CEO Dan Cathy, son of Truett Cathy, made a controversial statement about gay marriage. On a radio show Cathy made the comment that we are "inviting God 's judgment on our nation when we shake our fist at Him and say: 'We know

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