Kinnaird college for Women University
Submitted by:
Manahil Khan
Saira Hassan Khan
Hira Irshad
Mehar Un Nisa Shehzad
Neha Salim
Ayesha Suleman
Submitted to:
Ms. Mahwish Manzoor
Brand management
BBA Semester 5
Section B
23rd November 2015
HIRA IRSHAD
1. Contrast Coke and McDonalds global branding strategies. How are they similar and how are they different? Why they are so well respected?
Ans. Coca cola Global Branding Strategies:
• It started with a unique, market-tested formula.
• Its logo uses a timeless font
• It was distributed in a proprietary bottle.
• It held retailers responsible for maintaining its high standard.
• It kept its consumer price fixed for 70 years.
• It guided word-of-mouth advertising and developed a voice.
• It …show more content…
Differences:
They have different marketing strategies to achieve the consumer’s loyalty with their brand. On e focuses on food segments and other focuses on drinking. Their brand development is different with each other; both have their own values and perceptions to get a developed strategy. There are no such other differences other than their differences in marketing initiatives.
Coca cola is one of the most recognizable brands out there. They are so well respected because of their brilliant marketing strategies. Coke brand promise of fun, freedom and refreshment resonates nearly everywhere around the world. They work extremely hard at keeping the brand fresh and innovative while maintaining a strong sense of community that brings together Coke lovers and reinforces consumer’s relationship with the brand. They have proven time and time again to be agile, innovative and adaptive/responsive to local markets and new generations without diminishing their brand …show more content…
Unilever was formed in 1929 by the merger of Dutch owned margarine Unie and the British based lever brothers. It owned more than 1600 brands in 2000. They include Lipton tea, snuggle fabric softener, Ragu pasta sauces, birds eye frozen foods, close up tooth paste, Kelvin Klein fragrances and dove personal care products etc. It also had thousands of lesser known brands that were not strong competitors in their markets. In an effort called “path to growth” designed to get most value from its brand portfolio. Unilever have intension to eliminate three quarter of their brands by 2003 because these brands were not making profit for the company rather they were making loss in sales. The company intended to retain its global brands like Lipton. Unilever planned to reduce its headcount by 25000 or 10% of its workforce in five years and they also planned to close 100 of its 360 manufacturing
Submitted by:
Manahil Khan
Saira Hassan Khan
Hira Irshad
Mehar Un Nisa Shehzad
Neha Salim
Ayesha Suleman
Submitted to:
Ms. Mahwish Manzoor
Brand management
BBA Semester 5
Section B
23rd November 2015
HIRA IRSHAD
1. Contrast Coke and McDonalds global branding strategies. How are they similar and how are they different? Why they are so well respected?
Ans. Coca cola Global Branding Strategies:
• It started with a unique, market-tested formula.
• Its logo uses a timeless font
• It was distributed in a proprietary bottle.
• It held retailers responsible for maintaining its high standard.
• It kept its consumer price fixed for 70 years.
• It guided word-of-mouth advertising and developed a voice.
• It …show more content…
Differences:
They have different marketing strategies to achieve the consumer’s loyalty with their brand. On e focuses on food segments and other focuses on drinking. Their brand development is different with each other; both have their own values and perceptions to get a developed strategy. There are no such other differences other than their differences in marketing initiatives.
Coca cola is one of the most recognizable brands out there. They are so well respected because of their brilliant marketing strategies. Coke brand promise of fun, freedom and refreshment resonates nearly everywhere around the world. They work extremely hard at keeping the brand fresh and innovative while maintaining a strong sense of community that brings together Coke lovers and reinforces consumer’s relationship with the brand. They have proven time and time again to be agile, innovative and adaptive/responsive to local markets and new generations without diminishing their brand …show more content…
Unilever was formed in 1929 by the merger of Dutch owned margarine Unie and the British based lever brothers. It owned more than 1600 brands in 2000. They include Lipton tea, snuggle fabric softener, Ragu pasta sauces, birds eye frozen foods, close up tooth paste, Kelvin Klein fragrances and dove personal care products etc. It also had thousands of lesser known brands that were not strong competitors in their markets. In an effort called “path to growth” designed to get most value from its brand portfolio. Unilever have intension to eliminate three quarter of their brands by 2003 because these brands were not making profit for the company rather they were making loss in sales. The company intended to retain its global brands like Lipton. Unilever planned to reduce its headcount by 25000 or 10% of its workforce in five years and they also planned to close 100 of its 360 manufacturing