School of Communication Telecommunications Management 4480 Western Michigan University 1903 West Michigan Avenue Kalamazoo, Michigan 49008 Thursday, January 28, 2010
APPLE: A Case Study Analysis Shane R. Mittan, Project Manager
Thursday, January 28, 2010 ©2010 Shane R. Mittan
Shane R. Mittan Bachelor of Arts (BA) Telecommunications and Information Management Western Michigan University College of Arts & Sciences School of Communication 1903 West Michigan Ave. Kalamazoo, MI 49008 Tel: (989) 339-1688 Email: ShaneMittan@gmail.com Web: http://homepages.wmich.edu/~s5mittan
TABLE OF CONTENTS
I. HISTORICAL OVERVIEW ................................................................................. 2
The First Apple Computers................................................................................................................... 2 Figure 1 (Apple Logo, 1976) ................................................................................................................. 2 Creating an Image …show more content…
Sculley solidified his image as Silicon Valley's reigning philosopher-king when he ousted Jobs after a power struggle. The company was reeling from a series of business disasters. Chief among them was the Newton hand-held computer, Sculley's pet project. He then resigned from Apple. See PBS, “John Sculley,” The Players, Available at: http://www.pbs.org/wgbh/pages/frontline/president/players /sculley.html Retrieved: October 4,