Importance Of Individualistic Culture

Societies have different cultures and people in each culture are grown and raised with a set of norms, values, and beliefs. Culture is a set of norms, values, and beliefs (repetition) which are shared in a specific society amongst (spelling) people. These values and beliefs (repetition) are learned from their childhood through their adulthood. Culture is not something which everyone is born with, but it is something which everyone learns while growing up. It does not only influence the daily lives, but it also influences the business activities which take place in that particular society. Many of us work with people who have different backgrounds and that makes it important for us to understand the differences between cultures. So, although …show more content…
In individualistic cultures each person is considered as an individual whose own freedom and achievements are important. In this type of culture, individuals care about themselves and they make their own decision. Individualist people care only about their immediate and first degree family members. The standard of living in an individualistic culture is highly based on their opportunities and achievements. Decision making process in individualistic cultures (spelling) is very short because a lonely person is able to make decision in seconds while a person from a collectivist culture has to decide as a group and so the decision making process would be longer.
In contrast to individualism, communitarian cultures consist of people who are formed in groups. They believe that groups are more important than individuals. In this kind of cultures, individuals are understood to be born in groups and the quality of their lives depend on how much they take care of the group members even if it ends to losing their freedom. People in communitarian cultures often choose a group presentation rather than a presentation of a single person. The Netherlands and Russia are considered to be more individualists (Trompenaars & Hampden Turner, …show more content…
In an achievement culture, people believe that your life standards depend on what you achieve and so they are judged based on what they achieve and accomplish. that’s This is (sentence structure) why performance in an achievement culture is very important. In this type of culture, people obtain their status from what they achieve while in an ascription culture people believe that individuals derive their status based on who or what the person is and this is based on things such as age, gender, title, and etc. In other words, Achieved status is based more about what you do while ascribed statues are more about what you are. For example, in a job interview, you will be asked “what did you study?” in an achievement-oriented culture while in an ascription-oriented culture you will be asked “where did you study?” (Trompenaars & Hampden Turner,