Nowadays, most of the organisations experiencing a revolution in terms of instigating new operations strategies and technologies in response to the current market challenges and demands. Today businesses have to overcome the challenges of satisfying the demand of customers for low price products with still high quality. Furthermore, firms need to be alert to customers’ unique and rapidly changing needs.
Companies are trying to develop agile, flexible and responsive supply chains to get their product to market more rapidly at a lowest possible cost. This entail the entire exchange of information and movement of goods between suppliers and end customers, including manufacturers, distributors, retailers, and any other enterprises …show more content…
In this case study attempt has been made to assess the capability and performance of the CD Power supply chain functions at various levels of the company supply chain.
The results of the assessment would help supply chain manager and implementing partners develop their strategic and operational plans and monitor whether activities are achieving their expected outcomes.
2.0 …show more content…
2.2 Supply Chain Competitive Strategy
Today it became obvious that Supply chain management is the most popular operations strategy for improving organisational competitiveness in the current market.
The source of competitive advantage is found firstly in the ability of the organisation to differentiate itself, in the eyes of the customer, from its competition, and secondly by operating at a lower cost and hence at greater profit (Christopher 2011, p.4).
CD Power supply chain competitive strategy has been built around Supply chain reliability, flexibility/responsiveness, costs and assets utilisation, consolidated supplier base and reduced number of distribution centres, co-located manufacturing and distribution operations, strategic sourcing, and customer-focused lifecycle approach facing supply chain