The new product is a new app for the Banana Boat Company. This app will provide access for consumers to more easily become connected with sunscreen, technology, and social creditability. The Banana Boat app would be planned to be released in April of 2017. The month of April was chosen because the main target group, millennials, will be experiencing spring break, which is a time when the majority of them will be traveling to places where wearing sunscreen is necessary. Our app will provide users with a customizable profile that allows them to enter personal information such as skin type and product preferences, find out protection needed for their specific location, and set reminders to apply sunscreen. Customers will be able to purchase sunscreen
…show more content…
These components of the app ensures customers the most beneficial experience when using our app. The goal is to provide the customers with a tool to help protect them from the sun’s harmful UV rays and prevent skin cancer. To help accomplish the mission of reducing skin cancer, Banana Boat would collaborate with the American Cancer Society to bring attention to the society as well as raise awareness of the new Banana Boat App. Another way to increase brand and the new app awareness is to create multiple videos and promotional ads for music apps and video streaming websites, such as Hulu and Pandora, will be created. By using these strategies, Banana Boat hopes to gain more attention from millennials and generate more loyalty and pride in customers towards our …show more content…
Michelle Obama is a large contributor to the movement of getting children to be more active. She started the “Let’s Move” program which utilizes NFL players and other celebrities to volunteer at events where playing outside is the main focus. They encourage children to play at least 60 minutes a day. This is very good for children’s health; however, it exposes them to more UV rays since they are outside. Thus the dismal outcomes mentioned above in the research are possible if they are not provided with the protection of sunscreen. If finances are tight,families are less likely to use their limited funds on sunscreen. Therefore, the sunscreen industry can and is effected my many events. Thanks to dedicated work by sunscreen companies, especially Banana Boat, people have become more aware of the potential risk of exposing oneself to the sun, which translated into the increase of the value of the sun care market in the United States from 2006 to 2016
These components of the app ensures customers the most beneficial experience when using our app. The goal is to provide the customers with a tool to help protect them from the sun’s harmful UV rays and prevent skin cancer. To help accomplish the mission of reducing skin cancer, Banana Boat would collaborate with the American Cancer Society to bring attention to the society as well as raise awareness of the new Banana Boat App. Another way to increase brand and the new app awareness is to create multiple videos and promotional ads for music apps and video streaming websites, such as Hulu and Pandora, will be created. By using these strategies, Banana Boat hopes to gain more attention from millennials and generate more loyalty and pride in customers towards our …show more content…
Michelle Obama is a large contributor to the movement of getting children to be more active. She started the “Let’s Move” program which utilizes NFL players and other celebrities to volunteer at events where playing outside is the main focus. They encourage children to play at least 60 minutes a day. This is very good for children’s health; however, it exposes them to more UV rays since they are outside. Thus the dismal outcomes mentioned above in the research are possible if they are not provided with the protection of sunscreen. If finances are tight,families are less likely to use their limited funds on sunscreen. Therefore, the sunscreen industry can and is effected my many events. Thanks to dedicated work by sunscreen companies, especially Banana Boat, people have become more aware of the potential risk of exposing oneself to the sun, which translated into the increase of the value of the sun care market in the United States from 2006 to 2016