Hindustan Unilever Case Study

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With more than 80 years of rich heritage in India, Hindustan Unilever Limited (HUL) is considered one of the largest company of Fast Moving Consumer Goods in the country. It has a rich history, with an eye always on growth. The company believes in values which has helped its business grow and sustain in the competitive market. They build their brands and develop products based on the customer insights, innovation and relentless marketing and design. The company is committed to create a positive social impact thus making sustainable living a commonplace and also reduce the environmental footprint for environmental sustainability
Lever Brothers first entered India with Sunlight soap bars in 1888, this began an era of FMCG – Fast Moving Consumer
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Hindustan Unilever Limited has a long pedigree and is one of India’s fastest growing FMCG Company.
2. One of the rich product brand marketed by Hindustan Unilever Limited is Sunlight still being sold, which makes it the oldest brand to be picked up from shop shelves today.
3. HUL has a diverse portfolio of brands and is the Number 1 brand in Soaps, Skin care, Haircare, Homecare and Laundry
4. For all its 75 years, the idea of sharing and caring has been an important part of working of HUL. The different ways and actions of sharing and caring has together contributed to the making of HUL and promoted the organisation in the country.
5. HUL is recognized as “Number One Employer of choice” consecutively for the fourth time. It also won the top FMCG award at the Dun & Bradstreet Corporate Awards 2015.
6. With its policies in dealing with the government and both the central and at the State level, the company has creditable records for its operations in
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HUL continues to be a beacon of change, it is a place for innovation and always ahead of its competition by finding out what the customer needs.
8. The company believes in “Doing well by doing good”. They have always believed that in doing good for India which they feel would be good for HUL. Their greatest value is professionalism in anything that they do.
9. Social responsibility, caring for society and communities they operate in has always been an aspect that has distinguished HUL from

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