Case Study: The Mode Pets Salon

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Mission Statement
The mission of the organization is to provide luxury and professional pet grooming while protecting the animal rights. The Mode Pets Salon seeks to respond to the needs of all kinds of clientele and to pay specific attention to the fact that all creatures deserve respect, love, gentleness, and dignity.
Company Information
Pet grooming is a new business venture gaining popularity in different parts of the U.S. because a large number of the population people are continuing to develop a love for pets. These pet owners have a distinct demand for grooming services to design and improve the appearances and health of their pets. The rise in the demand for the pet grooming services is a business opportunity that Mode Pets Salon seeks
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However, the market share for the different companies is not proportional. It is a normal practice in business for the competing firms to market their policies against their competitors. Some of the business individuals have vast amounts of capital to invest in the marketing of the provisions of their companies. The value and quality of services that the business offers to the clients determines its market proportion. Mode Pets has a task to attract and to retain customers through the delivery of quality services and customer experiences. Mode Pets will advertise and promote services to the competitors to gain popularity in the industry. New businesses have to incur losses to market their products and acquire some portion of the market. In the industry, there are challenges that hinder new businesses from acquiring market share. Some businesses have already overcome barriers that hinder entry into the market, and Mode Pets entry into a new market, while gaining the approval of loyal customers require advertising and efforts to building the market share of the …show more content…
The proprietor does the decision-making process in the company. As a result, the sole proprietor is the key persons in the management of Mode Pets. Another category of key persons in the management of the business is employees who give their feedback to the manager. The harmonious relationship between the sole proprietor and the employees is important to the success of the business. The owner, Kristin Rains, will be the head operator and manager, with a staff of seven employees to run the salon.
Succession Plan
Mode Pets enterprise is sole proprietor business. There are two options for succession in such kind of business. The first option for succession is appointing one of the family members as an heir to the enterprise. For a smooth succession in the business, there is a need for training of the family member to impart the new managerial skills. Alternatively, the owner may hire a manager who takes charge of the business with monetary gains in the form of ownership. Employing a person to manage or the business requires training of the new management and appropriate orientations, which is why Mode Pets would choose one of the two latter options, with a proper

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