Analysis Of Super Size Me

Improved Essays
The film that I chose to do a film study on is the 2004 film written and directed by Morgan Spurlock called super size me. The film is about a man who uses himself to experiment on while eating only Mcdonald 's foods for 30 days. The reason why he does this is to prove to the viewers on how unhealthy fast food is for your body and the results of it. Morgan is also viewed by 3 doctors in the beginning of the film and is checked up on during the 30 days to see the changes inside of his body. The rules to this experiment are that he has to eat every item on the menu at least once, He has to eat Mcdonalds for breakfast lunch and dinner, And if the server asks if he wants to upsize something he has to say yes. The viewer can tell after a couple day on how sick …show more content…
They use really colourful commercials which usually have children who look like they 're having fun, To make the children watching want to have the same amount of fun as the children on TV and start craving a burger or fries from Mcdonalds. Furthermore, They also use bright colours on their happy meal boxes, Which also have a game or two drawn onto the box, And have the box represent a little box like a movie themed advertisement. On the topic of movie, Mcdonalds pays millions of dollars to have the golden arches or a product placement in a children 's movie or a family movie, So when the children and even the adults see this product placement, They start to crave the fast food. As well, Mcdonald 's does this thing where they make up a catch phrase about their foods and make the actors in a film say it, So then whenever someone says the catch phrase in their head, They instantly think of Mcdonald 's. The last way that Mcdonald 's targets a younger audience is by adding sliced apples and yogurt in their meals. By doing this it makes it look healthy not only to the children but as well to the parents, But once again, this is just a marketing

Related Documents

  • Improved Essays

    In the documentary, Supersize Me, Morgan Spurlock claims multiple times that fast food, such as McDonalds is the cause for America’s overweight predicament. Multiple doctors and even an advertisement agent for some of the best known brands, agrees with Spurlock. On the contrary, director of Fathead, Tom Naughtin, believes that Spurlock could not have consumed 5000 calories from eating “3 square meals”, he proceeded to back up this claim by looking at Mcdonald’s nutrition facts. After examining the easy to find nutrition labels, Naughtin then tries to obtain Spurlock’s food journal, but is denied. He then realizes that Spurlock must have been overeating, which would make sense to the high calorie count.…

    • 282 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    For breakfast, lunch, and dinner, Spurlock stuffed himself with what is considered America’s most unhealthy food choice for the fast food industry,and is the main cause of the obesity epidemic that is flooding the nation. While he uses the rhetorical appeals of logos, ethos, and pathos, Spurlock’s argument comes up short in the area of effectiveness. Although the documentary makes an attempt to prove that fast food is harmful, people are still continuing to consume it daily, transforming America into a super sized…

    • 602 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    "Supersize me" is a documentary film written and directed by Morgan Spurlock. The documentary emphasizes the message of the dangers of fast food and their effects on our health. Morgan was inspired by a supreme court case where 2 girls were in the process of suing Mcdonalds for their obesity. In the end the judge ruled that there was no proof that the girls obesity and poor health was a result of eating Mcdonalds. After hearing this news Morgan decided to eat Mcdonalds food for a thirty day period and examine the influence of fast food on his health.…

    • 676 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    The first case that was very interesting to me was the McDonalds change story. The documentary of Super-Size Me of Morgan Spurlock demonstrated that can consuming their food for a month it is not healthy for anyone. Did the documentary had many effects to McDonalds’ customers ? Some people believe it did not ,but I found it very interesting that prior to the release of documentary McDonalds launched "Go Active", which gave customers healthier choices. Managers had no control over the impact of the movie but they were able to make some changes.…

    • 335 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Fed Up With the Food Industry In 2014 the film “Fed Up” by Stephanie Soechtig was composed to give insight to people about obesity (mostly childhood) and bring out the good and bad facts of the food industry. In this film they use many different rhetorical strategies to try to get the audience to really think about what they are saying. They want people to realize that obesity is an overwhelming problem in this world, and the food industry isn’t a big help with that either. They use many kids and their families to tell their stories about how they became obese and how/why they are trying to fix it.…

    • 1148 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    In Michael Specter’s article “How Much Harm Can Sugar Do?”, he expresses his feelings about how the war on obesity is changing America and is becoming the new normal in our nation. The war on obesity is proven to be a major problem in the United States, causing multiple diseases more common though is Diabetes. The War on Obesity is described by specter as a war in which the “allies and demons keep swapping places.”. Allies include Good Health, Healthy Foods and a fit lifestyle while the Demons are the Fast Food Joints, Candy bars, and an unhealthy lifestyle.…

    • 757 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    There is no doubt that fast food is causing major problems for many Americans today. In response to this, an ordinary man, Morgan Spurlock, decides to experiment with the effects of eating too much fast food from as an experiment. Supersize Me, Spurlock decides to eat only food from McDonald’s for thirty days to see how it would affect his health. Spurlock starts out healthier than an average man for his age and size. Throughout the film, his health gradually degenerates and eventually reaches critical levels, even before the thirty days are over.…

    • 943 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    As everyone has known that fast food has major impact American’s health, and it causes obesity in America. In fact, there was a lawsuit case of two teenagers tried to sue the fast food chain, McDonalds, to responsible for their obesity in 2002. In this case, the court discussion states that if the teenagers could prove that eating the McDonald’s food for every day for every meal is unreasonably dangerous, they would be able to state their claim. For these reasons, documentarian Morgan Spurlock created a documentary, Supersize Me, to prove that eating too much fast food is really effecting in a person 's health. In his film, Spurlock decided to go on a diet by eating only McDonald’s fast food three times a day for thirty days and without exercise.…

    • 1034 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Super-Size Me is a documentary created to show the issues America has with obesity caused by poor diets. A man named Morgan Spurlock attempts to bring light to this situation with an experiment. His experiment uses McDonald’s in an interesting way. He decides to eat three square meals daily from McDonald’s. That is breakfast lunch and dinner from the all famous fast food restaurant.…

    • 869 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    He shows that fast food restaurants don’t force anyone to eat fast food and if you going to the driving thru nobody forces anyone to buy anything. People have the capacity to identify that a kind of food is high caloric, and also they know that the best way to lose weight is to work out regularly. He shows that people like to take the kids to the Mac Donald’s playground because of the lack of options…

    • 321 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    The commercial uses ethos and logos by the implication McDonald’s suggest viewers that the granddaughter should eat and love McDonald’s like her grandmother. Then, the commercial…

    • 929 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Nonetheless, this tactic can be extended and rewritten to highlight upon alternate stances. In Super Size Me, Morgan generates his argument about how a high fat, high calorie diet will take its toll on the body. The narrator brings in a plethora of different credible sources, ranging from doctors to senates, and they all comment and support his initiations about the relevant issue with fast food in the nation. However, Morgan pushes beyond just giving a standpoint in his documentary, but serves the dual purpose of providing an argument through telling a story.…

    • 1566 Words
    • 7 Pages
    Improved Essays
  • Superior Essays

    All fast food lovers know the struggle of where they should eat. “I am in the mood for some grub, but which sounds better, Wendy’s or McDonald’s?” Fast food has been around ever since the 1950s, and you cannot deny they have been a success. There are many different food types depending on the restaurant such as a burger place, Mexican food, and sometimes even Chinese. For the classic burger lovers, you may have had to make the decision between Wendy’s and McDonald’s at some point in your life.…

    • 1361 Words
    • 6 Pages
    Superior Essays
  • Great Essays

    They use a number of different methods to maintain high awareness and promote their image, including: advertising (television, radio, billboards, etc.), sponsorship (AFL, local basketball, Ronald House), sales promotion (e.g. the two-dollar burger), direct marketing (through birthday clubs, etc.) and publicity (McHappy Day). Hungry Jack's promotion efforts are not quite as ferocious. They tend to just maintain awareness through television advertising and billboards. They occasionally use sales promotion to persuade customers to try new products. Hungry Jack's also use direct marketing through 'Kids'…

    • 4086 Words
    • 17 Pages
    Great Essays
  • Improved Essays

    Billboard Analysis Essay

    • 666 Words
    • 3 Pages

    The billboard appeals to the emotion of hunger as well as happiness, which is a recurring theme throughout the advertisement. The intended purpose like most billboards is to sell their product. McDonalds uses many different techniques and appeals to many different audiences to sell! Firstly, McDonalds has used many techniques over the years to appeal to everyone.…

    • 666 Words
    • 3 Pages
    Improved Essays