Register to read the introduction…
Out of these ideas many are rejected and a few implemented. The ideas are generated in many forms and many reasons are responsible for generation of an idea.
The concept of Shake light charger was conceived while travelling on a train. The mobile phone due to frequent use was running out of power. Unfortunately the train phone charging socket was out of order too. This gave rise to the idea of a new product which does not require electric connection to charge a battery, simple as that of a phone.
Idea Screening:
The objective of this stage is to eliminate unsound concepts prior to devoting resources to them. This process holds much importance when the company is about to invest for their first product. Careful considerations were given when the idea was presented before a team consisting of a MSc graduate, a teacher, an engineer, a business consultant and an electronics retailer. Each of them was asked to come out with the toughest of question to prevent a ‘GO ERROR’. The following objectives were collectively approved at the end of the meeting:
The charger is a multi-purpose charging device catering to small batteries like AAA Cells and mobile batteries.
It should be light to convenient to …show more content…
The benefit is to charge any battery on the move without having to depend on power. The source of power is from light.
Testing the Concept: The prototype of the product was then distributed among small mobile retailers and college students to try and test their capabilities. The test results were positive for the manufacture of the product. Marketing Strategy: Naming the product is considered to be an important step in marketing the product. Hence we decided on the name D-Charge incorporating the products function of charging batteries. The initial marketing strategy was to narrow down the potential customers to just the men between the age group of 30-35. They are the ones who tend to travel more and think about energy conservation. Using Social Media is the second planned line of action for marketing. With the emergence of Social Media Marketing, marketing in India has taken a whole new dimension. This has resulted in the choice of Facebook ads as the only media advertisement strategy. Creative partnerships are planned along with major electronics marts like croma, e-max, e-zone, etc. to push the brand along with their mobile electronic
The concept of Shake light charger was conceived while travelling on a train. The mobile phone due to frequent use was running out of power. Unfortunately the train phone charging socket was out of order too. This gave rise to the idea of a new product which does not require electric connection to charge a battery, simple as that of a phone.
Idea Screening:
The objective of this stage is to eliminate unsound concepts prior to devoting resources to them. This process holds much importance when the company is about to invest for their first product. Careful considerations were given when the idea was presented before a team consisting of a MSc graduate, a teacher, an engineer, a business consultant and an electronics retailer. Each of them was asked to come out with the toughest of question to prevent a ‘GO ERROR’. The following objectives were collectively approved at the end of the meeting:
The charger is a multi-purpose charging device catering to small batteries like AAA Cells and mobile batteries.
It should be light to convenient to …show more content…
The benefit is to charge any battery on the move without having to depend on power. The source of power is from light.
Testing the Concept: The prototype of the product was then distributed among small mobile retailers and college students to try and test their capabilities. The test results were positive for the manufacture of the product. Marketing Strategy: Naming the product is considered to be an important step in marketing the product. Hence we decided on the name D-Charge incorporating the products function of charging batteries. The initial marketing strategy was to narrow down the potential customers to just the men between the age group of 30-35. They are the ones who tend to travel more and think about energy conservation. Using Social Media is the second planned line of action for marketing. With the emergence of Social Media Marketing, marketing in India has taken a whole new dimension. This has resulted in the choice of Facebook ads as the only media advertisement strategy. Creative partnerships are planned along with major electronics marts like croma, e-max, e-zone, etc. to push the brand along with their mobile electronic