Studying business studies at A level has captivated me a lot, and the passion for this subject has immensely grown over time. The division of marketing within a business is the epicentre for which the business can thrive towards meeting its aims and objectives. In my opinion the creation of brand loyalty through the use of effective marketing techniques will give the business an edge over its competitors. The lifetime value of customer loyalty will be the defining factor between a business making a profit and ultimately surviving in a competitive industry.
Going into a marketing profession I understand that analytical skills are very important in the world we live in