from 2009 to 2012 and none in 2013 (Ferrell and Hartline, 2014). IKEA’s low-cost, do-it-yourself marketing strategy is truly not a perfect match for consumers in the U.S. (Ferrell & Hartline, 2014). Consumers in the U.S. tastes in furniture retailing is different and IKEA certainly does not have the financial resources and marketing experience to roll out a large number of products and stores simultaneously (Ferrell & Hartline, 2014). The economic conditions during the recession have not helped either (Ferrell & Hartline, 2014). As the company looks toward expansion in the United States market, IKEA will have to consider a number of relevant issues in both of their internal and external environments (Ferrell & Hartline,
from 2009 to 2012 and none in 2013 (Ferrell and Hartline, 2014). IKEA’s low-cost, do-it-yourself marketing strategy is truly not a perfect match for consumers in the U.S. (Ferrell & Hartline, 2014). Consumers in the U.S. tastes in furniture retailing is different and IKEA certainly does not have the financial resources and marketing experience to roll out a large number of products and stores simultaneously (Ferrell & Hartline, 2014). The economic conditions during the recession have not helped either (Ferrell & Hartline, 2014). As the company looks toward expansion in the United States market, IKEA will have to consider a number of relevant issues in both of their internal and external environments (Ferrell & Hartline,