Difference Between Sales And Marketing

Throughout this essay there will be five questions asked and answered. Analyzing each question with what I have learned in chapter 2 text. Each paragraph will be the start of a new question and answer. While answering the questions, there will also be key terms used throughout the essay. What is the difference between sales and marketing? The difference between sales and marketing is very clear, marketing has more to do than sales does. As the text states, “Marketing is the combination, blending, integrating, and controlling of all the factors that have an influence on sales”. Which means that sales are just an aspect that makes up marketing. Marketing and sales focus on two different ends, marketing is more long term rather than sales are …show more content…
There are many areas that should be researched before developing an action plan. The text says, “before you sell any product, you must know it’s strengths and weaknesses in order to determine how to best promote it”. Meaning you have to research every aspect of what you are trying to promote. You will need to research so you can complete a: property analysis, competition analysis, marketing analysis. A property analysis is making sure you can see the everything that property has to offer for you. Looking at the exterior, rooms, parking, reputation, and the location of that property. Last but not lease of the property analysis is a Business status and trends summaries - meaning you will know the past, present, potential it can bring in according to the current position in the marketplace. With that being said, the potential opportunity statistics, helps determine the business mix and who will be your target market there. Another way is by a consumer research, by a guest registration card that can be a little more extensive. It is important to know the guest and where they all are coming from. By also researching the geographic origin study you are able to know who they are where they are from. The feeder cities are a cheaper and more effective way to found out by cities and zip code rather than just by the state. Helping the property direct advertising to those areas that have the most guest. …show more content…
The factors that should be considered when selecting target markets is step two in the marketing plan. The text states to, “the obvious first step is to target groups you are already serving”. From all the room reservation cards taken can show where the majority of your guest are coming from like I said briefly earlier. With that kind of information, you can see the where and who you are making the most money from. As the marketing goals are set the hotel sales person needs to be trained to target from more profitable groups. Last but not least in targeting is the positioning, and how it plays such a large roll in advertising. Promoting the imagine you want to give for that