How Businesses Use Colors

How Businesses use Color “Colors, like features, follow the changes of the emotions.” – Pablo Picasso. Color can affect the emotions and behaviors of people due to what people associate with a color. Because of this, businesses utilize color in order to create a certain image, catch people’s attention, and evoke specific emotions and behaviors. The colors that I focused on in my visual essay are blue, green, yellow, orange, and red. Blue is associated with responsibility, trust, and also calmness while green is also associated with calmness but can include the environment, money, envy, and liveliness (Stranger). Because of this, blue is often used as a color for bank logos and green is usually used for companies relating to the environment. Yellow is often associated with optimism and happiness and is …show more content…
This is why it is a popular color for taxis. Similar to yellow, orange is visible, but it is also considered fun and social (Stranger). Interestingly, red is associated with power, passion, and excitement (Stranger). In my photos, I utilized color and contrast in order to portray the associations with color or exemplify the uses of color for hot colors and cool colors. Throughout my essay, I chose hot colors and paired them with cool or dull colors in order to contrast them. “Taxi!” was all about contrast. The brightness of the taxi contrasts the dullness of the garage and surroundings in order to exemplify how yellow easily stands out in surroundings even when compared to the white of the garage pole. In “So Special”, the specials are directly given brighter colors that make them stand out and contrast the blue of the low price signs. This is further demonstrated with the blue packaging on the blue side and the