Perfect Holidays Tours and Travel Agency
Purpose
The purpose of the firm is to strive towards becoming the best in the business that they operate in by creating a workplace where individuals are committed to providing the best services to its customers. Perfect Holiday Tours and Travel Agency aims to build their success on delivering the best customer service to its target audience and use it as a springboard to their success.
Location
The company will operate all over India, which is an emerging market for doing such kinds of business. It will be primarily based in Ludhiana, which is very close to a lot of major Indian cities and is located in a state that is not only very densely populated but also sees a lot of air traffic to and from the city which works perfectly in favor of Perfect Holidays Tours and Travel Agency.
Perfect Holidays Tours and Travel Agency lays a lot of emphasis on how its customers are treated. Since it is in a customer-centric business, so it becomes …show more content…
RyanAir’s target market is customers who are very price sensitive. RyanAir’s customers are people who are looking for service at the cheapest costs. Perfect Holidays Tours and Travel Agency, on the other hand, should look to target frequent fliers. It should look at either frequent fliers or business class travelers as its customer base. This makes a whole lot of sense for Perfect Holidays Tours and Travel Agency as business class people are least sensitive to price. While it may hard for Perfect Holidays Tours and Travel Agency to match the prices offered by some the established players in the market, it can project itself as an agency that offers the best products and thereby justify its higher prices. For frequent fliers, it can make an exception and take up deliberate losses initially as they are bound to yield strong long-term
Purpose
The purpose of the firm is to strive towards becoming the best in the business that they operate in by creating a workplace where individuals are committed to providing the best services to its customers. Perfect Holiday Tours and Travel Agency aims to build their success on delivering the best customer service to its target audience and use it as a springboard to their success.
Location
The company will operate all over India, which is an emerging market for doing such kinds of business. It will be primarily based in Ludhiana, which is very close to a lot of major Indian cities and is located in a state that is not only very densely populated but also sees a lot of air traffic to and from the city which works perfectly in favor of Perfect Holidays Tours and Travel Agency.
Perfect Holidays Tours and Travel Agency lays a lot of emphasis on how its customers are treated. Since it is in a customer-centric business, so it becomes …show more content…
RyanAir’s target market is customers who are very price sensitive. RyanAir’s customers are people who are looking for service at the cheapest costs. Perfect Holidays Tours and Travel Agency, on the other hand, should look to target frequent fliers. It should look at either frequent fliers or business class travelers as its customer base. This makes a whole lot of sense for Perfect Holidays Tours and Travel Agency as business class people are least sensitive to price. While it may hard for Perfect Holidays Tours and Travel Agency to match the prices offered by some the established players in the market, it can project itself as an agency that offers the best products and thereby justify its higher prices. For frequent fliers, it can make an exception and take up deliberate losses initially as they are bound to yield strong long-term