Goodwill Swot Analysis Essay

A SWOT analysis is an essential strategy applied in an effort to realize Strengths, Weaknesses, Opportunities, and Threats of an organization or individual. In the business context, this strategy enables a business to discover its strong and weak points. A nonprofit organization typically uses this to plan financial development as well as fundraising. Therefore this research examines the meaning and further, elaborates its basic components as applied in the analysis of enterprise. Goodwill is not only a place where you can donate clothes but also they have a very important purpose. Goodwill actually has a mission statement that is, “Goodwill Industries helps people become independent through education and training leading to employment.” Goodwill’s main strategy is to, “put the South Carolinians back to work” (Majors, Brad). To do that Goodwill offers help to anyone that may walk through the doors. For example, Goodwill provides help with résumés and also computers to help someone apply for a job. Goodwill put eleven thousand eight hundred and eighty-six people to work with 1% getting hired at Goodwill in Greenville and the other 99% working for other organizations. Goodwill has a sufficient amount of …show more content…
For Goodwill their biggest threat would be us because we are becoming our own consumer selling to other consumers, which is known as c2c. With websites such as Poshmark, Ebay, or even Facebook people are selling their clothing online when in reality they could be donating them to places such as Goodwill. Recycling is another threat to Goodwill because the containers that say, “Recycle” on them are actually for “for profit” companies. Therefore, this does not help the people in need. Goodwill’s primary competitor is Wal-Mart and then stores like Dollar General. This is because the stores are so cheap and people prefer going to these stores over