Xiaomi Inc. is the world’s 4th largest producer of smartphone in the world after Samsung, Apple and Huawei with over 5000 employees worldwide (IDC, 2015). Xiaomi Inc. was established in 2010 and has it’s headquarter based in Beijing, China. As of December 2014, Xiaomi has achieved the status of the most valuable technology start-up in the world after it successfully secured US$1.1 billion investment with a company valuation of US$ 45 billion (Shih, 2014). Xiaomi has provided the market with premium phones like Mi series and entry level devices like Redmi Note. The company is famous for providing devices with advance feature at an affordable cost. They have set very narrow profit margin and most of the revenues are from the softwares and services
…show more content…
Thus, people cannot afford the advanced latest phone from international brands like Samsung and Apple. Xiaomi emerged in China as their home grown brand and providing latest phones at affordable rates. Selling price of Apple’s iphone and other android brands are comparatively higher than the Xiaomi’s Redmi having the similar features. China itself has a large market for cheap phones with better features and outside China in other Asian countries people are in demand of cheap smartphones which show that The social factors are incredibly positive of Xiaomi Redmi.
Technological Factor
Xiaomi Redmi uses open source Android system which is known for its user friendliness and great performance and along with it, it uses MiUI version enabling users to customize the functions more freely (Xiaomi, 2015). One of the reasons for the success of Xiaomi is that it capitalizes on user invention. Many people go for Xiaomi Redmi in order to try something new, firstly because it’s cheap and then they enjoying the user friendly latest features. Xiaomi has been promoting online shopping and erasing the cost of physical stores and intermediaries.
SWOT
Thus, people cannot afford the advanced latest phone from international brands like Samsung and Apple. Xiaomi emerged in China as their home grown brand and providing latest phones at affordable rates. Selling price of Apple’s iphone and other android brands are comparatively higher than the Xiaomi’s Redmi having the similar features. China itself has a large market for cheap phones with better features and outside China in other Asian countries people are in demand of cheap smartphones which show that The social factors are incredibly positive of Xiaomi Redmi.
Technological Factor
Xiaomi Redmi uses open source Android system which is known for its user friendliness and great performance and along with it, it uses MiUI version enabling users to customize the functions more freely (Xiaomi, 2015). One of the reasons for the success of Xiaomi is that it capitalizes on user invention. Many people go for Xiaomi Redmi in order to try something new, firstly because it’s cheap and then they enjoying the user friendly latest features. Xiaomi has been promoting online shopping and erasing the cost of physical stores and intermediaries.
SWOT