Introduction
Effective communication is a key requirement to the growth and profitability of a successful business. Communication is required both internally and externally and is often the common denominator when problems arise. As an organization expands and matures, communication will become more complex. Business leaders will find difficulty in effectively reaching all employees, stakeholders, and customers without a structured communication plan. Factors such as globalization, culture, and generation gaps will contribute to the complication of effective communication.
History is likely to repeat itself; the incumbent generations, management, and leaders will struggle with adapting to the communication preferences of a new generation. …show more content…
The business must do this to maintain a competitive advantage, achieve customer satisfaction, improve supplier relations, and attract young talent. As with the generation before them, Generation Z has grown up with the Internet and were exposed to social media at a very young age. Social media has transformed our culture and Generation Z is setting the trend. It is this generation who is determining the future of social media. This paper will present business leaders with a communication strategy using the four communication dynamics found when observing Generation Z. A final outcome of the paper will be to recognize how generational diversity can benefit the …show more content…
Person to person, manager to subordinate, and dynamics within groups, all vary in how generations prefer to communicate. Research provides many suggestions for facilitating better communication among generations. One author recommends creating problem solving task teams that represent multiple generations. Pairing members of multiple generations is a good way to maximize talent and expertise (Ferri-Reed, 2013). Lynne Lancaster of Bridgeworks identifies conflict brought on by generational miscommunication as “ClashPoints”. ClashPoints are instances where generational conflicts are likely to create friction between groups which are potentially harmful to the business (Kohnen, 2002). Communication becomes an issue for not only the newcomer, but the existing company base as a whole. The ongoing, interactional process among members is defined as membership negotiation. This is the intentional and unintentional process in which individuals engage and influence over the intended meanings of an individual’s participation in organizational function (Myers & Sadaghiani, 2010). During this process the incumbent members of the organization will determine who is likely to be accepted and fit into the organization from a functional and social perspective. Generation Z will have some of the same struggles as the Millennials in terms of membership
Effective communication is a key requirement to the growth and profitability of a successful business. Communication is required both internally and externally and is often the common denominator when problems arise. As an organization expands and matures, communication will become more complex. Business leaders will find difficulty in effectively reaching all employees, stakeholders, and customers without a structured communication plan. Factors such as globalization, culture, and generation gaps will contribute to the complication of effective communication.
History is likely to repeat itself; the incumbent generations, management, and leaders will struggle with adapting to the communication preferences of a new generation. …show more content…
The business must do this to maintain a competitive advantage, achieve customer satisfaction, improve supplier relations, and attract young talent. As with the generation before them, Generation Z has grown up with the Internet and were exposed to social media at a very young age. Social media has transformed our culture and Generation Z is setting the trend. It is this generation who is determining the future of social media. This paper will present business leaders with a communication strategy using the four communication dynamics found when observing Generation Z. A final outcome of the paper will be to recognize how generational diversity can benefit the …show more content…
Person to person, manager to subordinate, and dynamics within groups, all vary in how generations prefer to communicate. Research provides many suggestions for facilitating better communication among generations. One author recommends creating problem solving task teams that represent multiple generations. Pairing members of multiple generations is a good way to maximize talent and expertise (Ferri-Reed, 2013). Lynne Lancaster of Bridgeworks identifies conflict brought on by generational miscommunication as “ClashPoints”. ClashPoints are instances where generational conflicts are likely to create friction between groups which are potentially harmful to the business (Kohnen, 2002). Communication becomes an issue for not only the newcomer, but the existing company base as a whole. The ongoing, interactional process among members is defined as membership negotiation. This is the intentional and unintentional process in which individuals engage and influence over the intended meanings of an individual’s participation in organizational function (Myers & Sadaghiani, 2010). During this process the incumbent members of the organization will determine who is likely to be accepted and fit into the organization from a functional and social perspective. Generation Z will have some of the same struggles as the Millennials in terms of membership