AT & T Advertising Campaign Analysis

Improved Essays
Advertising & promotions
I would like to begin with a quick history of the company that i have choose. The company that i have choose is AT&T reason being they do a lot of advertising and promotions, and it is a very successful company. A brief history about AT&T “the company that became AT&T began in year
1875. There was an inventor by the name Alexander Graham and 2 other men to helped fund his brilliant idea alexander 's idea was to make a talking telegraph” otherwise known as a telephone today. when Alexander 's patent expired in year 1894 over six thousand telephone companies opened up. January first 1984 The Bell Systems where dead, and in its place came the company as we know today AT&T.
In the 1990s a new thing was being used called the internet. Which would change the way the
…show more content…
because in our day many people use the internet to do their work.
In fact people use the internet for everything. which means advertising is so big in the USA that in year “2015 over $189 billion was spent on ads alone that is crazy number.
As we established that i have already mentioned that AT&t does a lot of advertising. I would like to give two examples of their advertising campaign. In the first advertisement you will see in the beginning a woman surrounded by beautiful nature and you can see her connecting with her friend threw the internet what this shows is that usually when you are surrounded by nature there is no service here i guess there is. Then you see a man conducting some business and the add says we are business. implying that they are good for business to. Then u see a perfect example of entertainment you see 2 kids watching a movie in the middle of the night.
Then you see a good example of security but if you pay close attention that when you can sort of guess through the logo that the advertisement is A&t 's because of the giant & in the sky. & during the adv you hear them say “& the internet of things. Then they end off saying AT&t is

Related Documents

  • Improved Essays

    Name- Tizeta Rustin Class- English 1101 Instructor- Dr. Buell Wisner Date- 09/24/2017 Analyzing “Advertisements R Us” by Melissa Rubin The analysis by Melissa Rubin’s on the 1950 Coca-Cola advertisement allows readers to identify the main point of the ads easier.…

    • 946 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The Compromise of 1950 was made to avert a possible Civil War. The Compromise stated when a state was admitted, it was either a slave or free state and another would be free if the first one was a slave state, and vice versa. National Women’s Rights Convention in Worcester, Massachusetts. Dred Scott decision by the Supreme Court. After being brought to free territory by his owner, Scott sued for his freedom.…

    • 1583 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    Super Bowl advertisements are famous for their elaborate productions and are often are more talked about than the event itself. These commercials have become cultural touchstones, but the advertisements have one job and that is to convince a potential customer to buy or use a company’s product or service. The Weight Watchers advertisement is a perfect example of how effective advertisements can be in only a few short seconds. What this commercial is really selling underneath its veneer of supposed helpfulness is emotional manipulation as it preys on people’s insecurities regarding their weight and shame them for eating food that may not be considered healthy. The primary audience for this kind of ad are people who emotionally vulnerable and…

    • 306 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Advertisements have become more and more common everywhere, especially in technology. This can be seen in social media, electronic bill boards, televisions, radios, and websites. It has got way out of hand because advertisers put them anywhere, and on anything. According to an article, by Paul Bach he states, “our expert tells us that a fraying economy and fractured media has forced marketers to work much harder to get our attention,…

    • 1481 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Chick Fil A Ad Analysis

    • 811 Words
    • 4 Pages

    In today’s society, various companies’ advertisements are displayed multiple times around the country in magazines, newspapers, and on billboards in order to gain the audience’s attention. After doing so, most times the audience is visually attracted and immediately crave or feel that they must have that certain product. Restaurants and fast food chains use advertisements to appeal to their customers and make them crave or want a certain product. A good example of this would be Chick-fil-A. Chick-fil-a is a role model for other companies and is well known for their big enrollment in today 's society whether it is through children, elders, or community functions. They also use fun and creative advertisements to reach out their customers.…

    • 811 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The chosen advertisement is an advertisement for Michelob Ultra light beer. On the top half of the advertisement is a picture of a man and a woman in running clothes jogging alongside the shore of a beach. The sand is wet, with footprints behind them. The sun is shining in between them on the horizon, and the ocean behind them is very calm. To the right there is a large boat dock that stretches out to the middle of the image.…

    • 1182 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    The first advertisement is the Geico ad which is titled, “The Villain Presentation”. This commercial is obviously trying to sell car insurance but is using a different technique. When the advertisement starts off you don't know what the advertisement is for. It sort of sparks the viewers interest. The first time I saw this advertisement on TV I was so confused and thats what made me watch it all the way through.…

    • 477 Words
    • 2 Pages
    Improved Essays
  • Great Essays

    In today’s society, advertisements are everywhere: on televisions, on newspapers, on magazines, on walls, on billboards, and even on buses. These advertisements cover every single surface available in order to catch people’s attention and influence them to buy the product that’s being promoted. The desire to promote products in order to capitalize profit is normal to today’s society and it’s even seen as the norm. Advertisements aren’t bad for they are the driving force in today’s consumer society, but it is what they use in order promote products that caused many debates in regards to female rights. In her “Still Killing Us Softly 4” documentary, Jean Kilbourne drew a line that linked the idea of women in society to how women are being portrayed in advertisements.…

    • 1405 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    When a company produces a commercial, their objective is to get their product or whatever their showcasing to sell. Many methods are used to lure an audience being targeted to purchase a product. As you flip through a magazine, you hardly notice advertisements if you are flipping at a constant rate. In the "Jib Fowles Fifteen Basic Appeals Article" it states "A study done a few years ago at Harvard University 's Graduate School of Business Administration ventured that the average American is exposed to some 500 ads daily from television, newspapers, magazines, radio, billboards, direct mail, and so on". Advertisements make billions of dollars throughout each year because of the effect it has on people.…

    • 1074 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    The Juicy Fruit magazine advertisement is very bright and noticeable with just one glance. The background is the signature Juicy Fruit yellow and features four male, clay characters. All of them are standing on a raised platform facing a microphone in the center of the page. Each of them is wearing a blue blazer, white collared shirt, blue and white striped tie, blue shorts, and brown shoes. Three of the figures are singing, while the fourth is happily chewing gum, with a Juicy Fruit package in his front breast pocket.…

    • 1023 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Hasidism Research Paper

    • 710 Words
    • 3 Pages

    Founded in the 1700s by Rabbi Israel Baal Shem Tov. Form of Orthodox Judaism. The word Hasidism means “pious one” in Hebrew. Worldwide, over 1 million people identify as Hasidic Jews.…

    • 710 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    T-Mobile Advertising

    • 180 Words
    • 1 Pages

    While reading and exploring Ad Age, I came across the article “Why T-Mobile Bought Three Minutes of Ads in Super Bowl LI.” What caught my attention with this article was my interest in the advertisements T-Mobile put together. I usually am not a huge fan of celebrity endorsements, but I found the two commercials with Justin Bieber and Martha Stewart absolutely brilliant. Both commercials included the celebrities in a comical and witty matter that helped to make the commercials both entertaining as well as enjoyable to watch. In my opinion, I think it was smart of T-Mobile to promote their unlimited data plan during the super bowl because, of the amount of people it reached.…

    • 180 Words
    • 1 Pages
    Improved Essays
  • Improved Essays

    Like any other great invention there was a small beginning idea to it. Alexander graham bell was a one of the major contributors to the creation of the telephone alongside Thomas A Watson. Bell was born on March 3, 1847, in Edinburgh, scotland. As a child Bell was homeschooled and received one year of education in a private school, in addition he also received two years of education in Edinburgh’s Royal High School. Alexander G. Bell was not a very good academic student, yet showed promise in the world of solving issues.…

    • 549 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Companies are always looking for new, enticing and creative ways to advertise to their target audience in a rapidly changing society. Where companies need to be careful not to arouse controversy with their adverts. I will be looking at how a single company, Budweiser, have adapted their marketing in the last 47 years by comparing two of their adverts. The first advert I will be looking at was published in 1963, it is a single image with a text overlay.…

    • 1267 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Advertisements in modern media strive towards not only selling a product, but making it emotionally appealing to the audience as a means to attach the product with desire. This longstanding tactic has been used by big companies, like Apple, to sell medicore products. Advertisement directors have taken notice that smartphones have created this utopia effect on millennials - creating a bubble of comfort in a portal metal box that tells them whatever they want, whenever they want. It creates a cave like effect, deceiving the users into depending on their phone to truly see reality. The advertisement for a smartphone like Apple’s iPhone 6s exudes to the security of ignorance.…

    • 854 Words
    • 4 Pages
    Improved Essays