7 P's Of Tourism Marketing Case Study

Great Essays
The seven P’s of Tourism Marketing by Philip Kotler were adapted from the original four P’s which includes Product, Price, Place, and PromotionAccording to Philip Kotler’s 7 P’s in Tourism Marketing, In product- since Raymundo house has been existing for more than fifty years it has been now part of Malabon Tourism Product, such as Malabon’s Tricycle Tour.
Price- it has something to do with the fund from the local government that will be used for promotions, advertising, and for future renovation.
Promotion- by means of using signage, flyers, posters and through online websites that will be distributed nationwide to gain attention and awareness to people who are interested in heritage tourism. Without promotion, nobody will find out about
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People- the local community should at least be knowledgeable on what to do in terms of preservation and conservation. Communities need to understand the significance of preserving and visiting heritage sites beyond the mere prospect of economic gains. From a visitor’s perspective, local people are an integral part of the “heritage locus”; they can contribute vitality to an area and assist in the maintenance of an atmosphere that is conductive to tourism. (Marschall 2012)
Process- educating locals to become conduits of knowledge about local heritage can provide fascinating, potentially provocative or humorous insights for tourists and substantially enrich the quality of their visitor experience, while empowering locals by allowing then direct access to and interaction with tourists. (Marschall 2012)
Physical environment- Researchers and Developers should look for its: Condition, Intactness, Structural Integrity, uniqueness, regional influences, and availability of materials at the time the subject building was
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The world heritage aims to protect, conserve and sustain the different heritage tourism in world. Providing financial support from the government is a must for natural heritage conservation and sustainability. It also benefit the future generation for an outstanding value of Heritage Tourism. As well as for the Philippines, government manage to market and sustain the heritage tourism specifically most of the UNESCO Heritage is in Luzon. Namely the 3 famous heritage tourism in Luzon. The Santo Tomas de Villanueva church in Miag-ao, Iloilo, Banaue rice terraces and Historic city of Vigan in Ilocos sur. Communication with the viewers or the people itself is important because it gives awareness and recognition of its value. On the other hand, a study with regards to challenges in heritage tourism. (Nsibirwa, Hoskins, Stilwell, 2014) stated that the issues regarding the preservation of different heritage houses in Malabon. A lot of comparison was made because of restoring and promotion. The heritage houses in
Malabon were sustained differently identical with preservation in some reasons the Raymundo House was part of the tricycle tour and indeed it is well preserved. (Nsibirwa, Hoskins, Stilwell

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