Promotional strategy
An emotional appeal brings the advantages of the product or service in an ad. It can influence the purchase intention of the consumer on buying a product through their emotional. Advertisement that invoke feelings or emotions and match those feelings with the good, service, or company use affective message strategies. Emotional advertising attempts to elicit powerful emotions that eventually lead to product recall and choice. Many emotions can be connected to products, including trust, happiness, confidence, and passion.
In the emotional appeal advertisement, the message theme is to attract the student in MMU to define the target of their own future. This emotional appeal advertisement promotes the benefit of the Let’s …show more content…
Emotion is one of the three modes of persuasion identified by Aristotle. The other two are logos, or logic, and ethos, or authority.
But today we are focus on the emotional appeal in advertising. Emotional appeals advertisement such as fashion magazines play on our insecurities about body image. When there is any advertisement which plays on our fears, mentally weakness, these are all emotional appeal.
There are many ways to make a great printed ad. One of the methods is to promote through fear. In psychology, fear is one of the strongest advertising motivators. Through the printed ad, it can show the consequences if people fail to buy or act. For an example, what happen if you don’t buy life insurance? What happen to your family if anything happen to them without insurance? Who will help you to pay the medical fee if last night you involved in an accident? After the ad, be sure to back up the arguments with facts and figures of independent sources such as the statistics from Bank Negara …show more content…
Many companies use the compassion appeal to make their ads more attracting and build empathy with customer and to promote sales as well. Company who use the compassion appeal is through sponsorship to an institution or an event to make audience to remember about the positive image of a company. Once the consumer remembers about the specific company, they will more like to buy the product from the company. For an example, Yonex Company has sponsor a lot on badminton games or tournament and now there are a lot of badminton player has buy their racquet and also the
An emotional appeal brings the advantages of the product or service in an ad. It can influence the purchase intention of the consumer on buying a product through their emotional. Advertisement that invoke feelings or emotions and match those feelings with the good, service, or company use affective message strategies. Emotional advertising attempts to elicit powerful emotions that eventually lead to product recall and choice. Many emotions can be connected to products, including trust, happiness, confidence, and passion.
In the emotional appeal advertisement, the message theme is to attract the student in MMU to define the target of their own future. This emotional appeal advertisement promotes the benefit of the Let’s …show more content…
Emotion is one of the three modes of persuasion identified by Aristotle. The other two are logos, or logic, and ethos, or authority.
But today we are focus on the emotional appeal in advertising. Emotional appeals advertisement such as fashion magazines play on our insecurities about body image. When there is any advertisement which plays on our fears, mentally weakness, these are all emotional appeal.
There are many ways to make a great printed ad. One of the methods is to promote through fear. In psychology, fear is one of the strongest advertising motivators. Through the printed ad, it can show the consequences if people fail to buy or act. For an example, what happen if you don’t buy life insurance? What happen to your family if anything happen to them without insurance? Who will help you to pay the medical fee if last night you involved in an accident? After the ad, be sure to back up the arguments with facts and figures of independent sources such as the statistics from Bank Negara …show more content…
Many companies use the compassion appeal to make their ads more attracting and build empathy with customer and to promote sales as well. Company who use the compassion appeal is through sponsorship to an institution or an event to make audience to remember about the positive image of a company. Once the consumer remembers about the specific company, they will more like to buy the product from the company. For an example, Yonex Company has sponsor a lot on badminton games or tournament and now there are a lot of badminton player has buy their racquet and also the