The External Environment: Factors And Aspects Of Small Business

Superior Essays
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Business exists within an external environment consisting of the actions of other players who are outside the business .In order to characterize the external environment ( the STEEP model ) use five headings of ( Sociological , Technological , Economic ,Environmental and Political ) Factors .
1. Sociological factors:- Their demographic changes in the age structure of the population and pattern of the works,
Gender roles, the consumption pattern and the ways in which the culture of a country or population changes and develops.
2. Technological factors:
Companies have been affected by information and communication technology (ICT)
ICT is lowering the barriers of time and place and opening up opportunities for large global companies
ICTs
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3- Small businesses have knowledge and experience of the local business environment and can tailor their products and services appropriately.
4- Small business has a significant role in contribution to a national economy by bringing growth and new inventions to the community in which the business established

These small businesses motivate young employer with talents in each job and these talents help in innovative the market for their survival and help them to improve. Examples:-
Small business can be established for many reason one of the most reason to start a small business would be individual who come up with new idea for a product or new project for which he believes there is a market for it, such as ( James Dayson )and his big –less cyclotron
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The entrepreneur develops a business model, acquires the human and other required resources, and is fully responsible for its success or failure. Entrepreneurship operates within an entrepreneurship ecosystem. In recent years, entrepreneurship has been extended from its origins in business to include social and political activity. Entrepreneurship within an existing firm or large organization has been referred to as entrepreneurship and may include corporate ventures where large entities spin off subsidiary organizations. There are entrepreneurship qualities that Ahmed should be interested with them, such as perseverance, self-discipline, passion, self-confidence and competitiveness. some of entrepreneurial qualities , a high need for achievement, a drive to excel. This is often reflected in strong commitment to a work ethic, where the individual is prepared to work the long hours often necessary in starting and running a business in its early days. the tendency to be a risk-taker, the ability to cope with and tolerate ambiguous situations, the need for personal autonomy, a high internal locus of control, an ability to be open to and spot opportunities as they

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