The process of globalisation involves the interaction and integration among people, organisations, and governments of different countries. For more than thousands of years, people and organisations have been purchasing from and selling to each other in distant geographical locations. For instance, this trading is evident through the famed Silk Road across Central Asia connecting China and Europe during middle ages. However, policy and technological developments of past few years have spurred increases in international trade, investment, and migration extensively that many observers believe the world has entered qualitatively new phase within economic development. The policies have driven the recent wave of globalisation due to which economies are opened domestically and internationally (Piepenburg, 2011; Murray, et al., 2006). Considering all these aspects of globalisation, the fundamental aim of the paper is to examine different perspectives of expanding internationally in the context of one of the clients of Windmill App.
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It implies that there is a high preference for strong social framework in which people are expected to conform the ideals of the society. This aspect of Indonesia is clearly visible in the family roles of relationships. On the other hand, the Netherlands has a higher score on this dimension due to which it is apparently an individualist society. It means that there is a higher preference for social framework having loose bonds and the people in this type of framework are expected to take care of themselves and their immediate families only. In such societies, offence causes guilt along with the loss of self-esteem and the relationship between employee and employer is a contract based on mutual advantage. Moreover, decisions for hiring and promotion are supposed to be on merits as the management is for the people only (Boeing, 2013; Rees & Porter,
Brief Overview …show more content…
It implies that there is a high preference for strong social framework in which people are expected to conform the ideals of the society. This aspect of Indonesia is clearly visible in the family roles of relationships. On the other hand, the Netherlands has a higher score on this dimension due to which it is apparently an individualist society. It means that there is a higher preference for social framework having loose bonds and the people in this type of framework are expected to take care of themselves and their immediate families only. In such societies, offence causes guilt along with the loss of self-esteem and the relationship between employee and employer is a contract based on mutual advantage. Moreover, decisions for hiring and promotion are supposed to be on merits as the management is for the people only (Boeing, 2013; Rees & Porter,