Socio-economic factors
Socio-economic is the external environmental factor that related to the values, attitudes and concerns of the target customers and their economic abilities to afford the product. The customer’s needs and the size of the potential markets in every country will influences Sony varies. Other than that, customer’s income, customer attitude, behaviour also will affect the innovation of Sony. It is important for Sony to fully understand and know well about customer. So that, they can target their specific product to which type of consumer they want to sell. Environment technology
In some industries, technological evolution drives the need for companies to adapt and constantly research for improvements. Sony conducts research …show more content…
Political factors have a direct impact on the ways Sony operates. Government often makes new decisions involving policy or legislation and it affect Sony business.
Due to various governmental regulations in the different countries, Sony has to adapt different strategies in the countries it operates. Sony had passed a Global Policy on Occupational Health and Safety (OH&S) in 1998. It deals with group standard and shows Sony’s cares about the health and safety of its employees. It also requires fulfilment with all the laws regarding occupational health and safety.
Sony not only manages the chemicals used but also the amount released into the air, water and soil in order to not affect the environment. Although Sony use three class of chemical substances which are quite harmful for their products, but Sony have taken a full measures to make sure not harming the environment This shows Sony Corporation cares about the environment and also obey government rules that is do not harm the environment. …show more content…
Suppliers always work as equal partner and building relationships according to mutual trust together with each other. It building relationship and strengthens it among customer and SONY product. Supplier can satisfy a market function when he creates a new relationship with customer and partners. For example, suppliers promote and transmit the SONY camera to partners and have a good communication with them when they are selling SONY camera to customer. When partners satisfy with supplier and SONY camera then they will continue have a business with them in order to satisfy a market function. In these circumstances, Sony strengthens relationship with suppliers in make stronger technological capability, guarantee and advancing the quality of parts and sustaining competitive
Socio-economic is the external environmental factor that related to the values, attitudes and concerns of the target customers and their economic abilities to afford the product. The customer’s needs and the size of the potential markets in every country will influences Sony varies. Other than that, customer’s income, customer attitude, behaviour also will affect the innovation of Sony. It is important for Sony to fully understand and know well about customer. So that, they can target their specific product to which type of consumer they want to sell. Environment technology
In some industries, technological evolution drives the need for companies to adapt and constantly research for improvements. Sony conducts research …show more content…
Political factors have a direct impact on the ways Sony operates. Government often makes new decisions involving policy or legislation and it affect Sony business.
Due to various governmental regulations in the different countries, Sony has to adapt different strategies in the countries it operates. Sony had passed a Global Policy on Occupational Health and Safety (OH&S) in 1998. It deals with group standard and shows Sony’s cares about the health and safety of its employees. It also requires fulfilment with all the laws regarding occupational health and safety.
Sony not only manages the chemicals used but also the amount released into the air, water and soil in order to not affect the environment. Although Sony use three class of chemical substances which are quite harmful for their products, but Sony have taken a full measures to make sure not harming the environment This shows Sony Corporation cares about the environment and also obey government rules that is do not harm the environment. …show more content…
Suppliers always work as equal partner and building relationships according to mutual trust together with each other. It building relationship and strengthens it among customer and SONY product. Supplier can satisfy a market function when he creates a new relationship with customer and partners. For example, suppliers promote and transmit the SONY camera to partners and have a good communication with them when they are selling SONY camera to customer. When partners satisfy with supplier and SONY camera then they will continue have a business with them in order to satisfy a market function. In these circumstances, Sony strengthens relationship with suppliers in make stronger technological capability, guarantee and advancing the quality of parts and sustaining competitive