Easyjet Case Study

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Register to read the introduction… The company's market position would be essentially more difficult to determine, as the market for ‘entertainment' within central London is so large and assorted, and direct competitors are difficult to determine. Qualitative performance measures would highlight the capacity for creativity, the expertise of staff, flexibility and responsiveness of the attitudes towards innovation. Managerial performance, and furthermore staff performance, would be difficult to measure in terms of profitability, other than in the reduction of costs, and rise in profit …show more content…
Raw material supplies, such as additional oil, will be needed for the covering and of new routes, more passengers and consequently more flights per day.

(d) The Community

With the addition of new routes, more planes, and accordingly air traffic, Luton Borough Council was forced to support the expansion of Luton Airport, Easyjet's main terminal in the UK. On the 19 November 2002, Luton Borough Council voted to suggest to the government that if they were to go ahead with the expansion, then the best way forward would be a re-aligned runway. A 3,000m realigned runway situated towards the north of the current runway, would extend over farmland and residential properties, costing £1.7 billion. Although a great economic boost to Luton, with around 5,000 jobs created and new international companies locating in the town, there will be a loss of a large green belt of land. There will be further noise pollution, even though this, of all the options, would have least effect. Wigmore Valley and Century Park will be destroyed. This does not impress the local community.

(2) Renault
…show more content…
The altering of pricing to the attraction included the introduction of ‘peak' and ‘off-peak' time-bands. Large groups visiting were given significant discounts. The launching of new attractions would please customers. 2002 saw the acquisition of a World Cup attraction ‘Goal!' in April, and the interactive attraction featuring Kylie Minogue, in July. Notorious figures which provoke and attract and inspire public attention would tend to be preferred by the visitor:

"Conservative leader Iain Duncan Smith will not be immortalised in wax at London's Madame Tussauds because the museum thinks he is too uninspiring. Since the waxworks museum opened at its current site in 1884, it has made models of every major political leader, including Mr Duncan Smith's predecessor, William Hague. A Madame Tussauds spokeswoman told The Times: "We want figures that will inspire strong emotions and provoke strong reactions. In our view, Mr Duncan Smith, who most people have never even heard of, is unlikely to achieve either of those feats. He is hardly in the news, nobody ever talks about him, and the people who do know who he is do not seem to care less about him either way. We have not got room for lifeless

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