Essay on eCommerce Questions: Amazon

1145 Words Oct 3rd, 2012 5 Pages
CASE STUDY 1

1. In 2004, Toys R Us sued Amazon.com for violating terms of the agreement between the companies; specifically, Toys R Us objected to Amazon.com’s permitting Amazon
Marketplace retailers to sell toys (Note: when the lawsuit was filed, Amazon Marketplace was called “zShops”). Amazon.com responded by filing a countersuit. After more than two years of litigation, a New Jersey Superior Court judge ruled that the agreement had been violated by both parties. The judge ordered that the agreement be terminated and denied both companies’ claims for monetary damages. Amazon.com appealed the ruling. In 2009, an appellate court affirmed the lower court ruling but reversed the ruling on damages, which had awarded Toys R Us $93
…show more content…
Many loyal Lonely Planet customers carry their travel guides (which can be several hundred pages thick) with them as they travel around the world. In many cases, these customers do not use large portions of the travel guides. Also, Internet access can be a problem for many of these customers while they are traveling. Describe a product (or products) that might address this customer concern and also yield additional revenue for Lonely Planet.
Your answer here could build on ideas that you developed in your solution to part 2.
CASE STUDY 4
1. Oxfam chose not to use online banner ads this campaign. In about 100 words, explain the advantages and disadvantages that Oxfam would have experienced by using banner ads to achieve the objectives of this campaign.

2. Oxfam used only its existing e-mail list for this campaign; it did not purchase (or borrow from other charitable organizations) any additional e-mail addresses. Evaluate this decision.
In about 300 words explain the advantages and disadvantages of acquiring other e-mail addresses for a campaign of this nature.

3. For this campaign, Oxfam chose to use e-mails that contained HTML, audio, and video elements rather than using plain-text e-mails. In about 100 words, describe the advantages and disadvantages of using formats other than plain-text in this type of e-mail campaign.
Be sure to identify any specific trade-offs that Oxfam faced in deciding not to use plain-text e-mail. 4. Oxfam used HTML in

Related Documents