Essay about E-Commerce Industry Analysis- Porter's
Industry Overview & Size
By 2014, Asia is set to become the biggest market for e-commerce companies all over the world with India and China being the major players. Global e-commerce sales are expected to grow at approximately 21% to reach $963 bn in 2013.Security remains the biggest concern for the e-commerce industry. But with non-banking players also having keen interest in the payment industry, the e-commerce market will get an impetus it needed. Cash-on-delivery has been one of the key growth drivers and is believed to have accounted for 50% to 80% of online retail sales. Although e-commerce business started in late 90’s but due to the lack of support ecosystem growth in this sector did not take off. However the dot-com bubble burst in 2002 led to collapse of more than 1000 e-commerce business.
The first wave of e-commerce in India was brought by online matrimonial and online recruitment industry. In 1996, the first online matrimonial portal was launched in India. In India, currently, total sales from e-commerce business are $1.6 bn. The industry has seen