At the beginning of 1990, there were no retailers in the Fortune 500 list of the largest global companies. Today there are over 50 retail companies in the list. For example, in 2002, Wal-Mart became the largest company in sales revenue. “Today the retail sector is the second largest industry in the United States. The U.S. retail industry produce $3.8 trillion in retail sales annually. The retail sector is also one of the largest worldwide.” (Thomas and Segel, 2005).
Wal-Mart, like most large retailer, separates their methods and tools to address B2B and B2C markets. Wal-Mart relationships with the B2B and B2C world, and they are both important for the company.
Regarding the B2B world, for one manufacturing company Wal-Mart is the best retailer …show more content…
Also the company started to use content marketing. Content marketing focuses on the ways to attract new clients and keep costumers. In particular, the company uses content marketing to build client loyalty and follows them in their purchases. For example, content marketing focuses on the woman’s buying habits. The reason is very simple the women usually shop at the physical store or buy something online, they want to save their money. The company has two different slogans for online purchases and for the store purchases. The Wal-Mart online store tries to attract new clients with the slogan “Grab it before it is done”, which pushes costumers to made a purchase decision immediately. In the physical stores, the company tries to attach and maintain its costumer with the slogans “Everyday low prices”, and “value of the day”. (Wal-Mart, …show more content…
Thanks to its low prices, Wal-Mart appeals to people with a low income and low-medium income. In fact, they are the client base for the store. To attract the middle-class status, Wal-Mart bought many brand names, they made available at lower prices than at other major retailers. One of these brand names is Disney; in fact, Wal-Mart started a collaboration with Disney for selling the Disney products. Developing this strategy Wal-Mart appeals to the middle-class, who value the name and quality of the products and not just their price.
Wal-Mart is the most important retailer in the world, because during its history it knew to take advantage of its economies of production (scale and scope). Wal-Mart took advantage of the technological and communication advantage to improve all its operations. It built a strong logistic organization, based on the “hub and spoke”. In fact, the first Wal-Mart was located in a rural area in Arkansas. The company uses its satellite system and a program called Retail Linked to share point of sale data with its suppliers. In this way they know which of their products are
Wal-Mart, like most large retailer, separates their methods and tools to address B2B and B2C markets. Wal-Mart relationships with the B2B and B2C world, and they are both important for the company.
Regarding the B2B world, for one manufacturing company Wal-Mart is the best retailer …show more content…
Also the company started to use content marketing. Content marketing focuses on the ways to attract new clients and keep costumers. In particular, the company uses content marketing to build client loyalty and follows them in their purchases. For example, content marketing focuses on the woman’s buying habits. The reason is very simple the women usually shop at the physical store or buy something online, they want to save their money. The company has two different slogans for online purchases and for the store purchases. The Wal-Mart online store tries to attract new clients with the slogan “Grab it before it is done”, which pushes costumers to made a purchase decision immediately. In the physical stores, the company tries to attach and maintain its costumer with the slogans “Everyday low prices”, and “value of the day”. (Wal-Mart, …show more content…
Thanks to its low prices, Wal-Mart appeals to people with a low income and low-medium income. In fact, they are the client base for the store. To attract the middle-class status, Wal-Mart bought many brand names, they made available at lower prices than at other major retailers. One of these brand names is Disney; in fact, Wal-Mart started a collaboration with Disney for selling the Disney products. Developing this strategy Wal-Mart appeals to the middle-class, who value the name and quality of the products and not just their price.
Wal-Mart is the most important retailer in the world, because during its history it knew to take advantage of its economies of production (scale and scope). Wal-Mart took advantage of the technological and communication advantage to improve all its operations. It built a strong logistic organization, based on the “hub and spoke”. In fact, the first Wal-Mart was located in a rural area in Arkansas. The company uses its satellite system and a program called Retail Linked to share point of sale data with its suppliers. In this way they know which of their products are