The first form of immaterial labour is intellectual or linguistic labour. Rose et al (2015) describe this form of labour as “problem solving, symbolic and analytic tasks, and linguistic expressions. This kind of immaterial labour produces ideas, symbols, codes, texts, linguistic figures, images, and other such products” (p4). The second form of immaterial labour is termed as affective labour. This form of immaterial labour deals with “affects such as feeling of ease, well-being, satisfaction, excitement, or passion” (p4).
Society has subconsciously become part of the digi-global world, which has made a strong social and cultural impact upon society; one could refer to it as the single key to connecting different cultures, religions and people …show more content…
There are several benefits to online advertising such as the cost. Online advertising is fairly cheaper than the traditional advertisements (Schumann, 1999). Social media in particular provide low-cost means for advertisers to engage with larger communities as well as it is an established fact that online advertisements bring in more returns than any other form of advertising. Schumann (1999) points out another benefit, which suggests that it is easy to measure and collect data on the effectiveness of the …show more content…
By recording and measuring the data the company gathers, it allows them to calculate the effectiveness and improve their campaigns over time. They are also able to record various other factors such as how an individual reached their advertisement, if the advertisement is persuasive enough to persuade an individual to buy a product and if the advertisement actually loaded within the individual’s view. Schumann (1999) states that one of the most important factors of advertising within the digital world is the availability of different formats a company can use to present their promotional messages, these formats include videos, images and even links that can lead their target audience to their websites. Advertising on the Internet can be very interactive for example a company can incorporate video games to advertise or give their audience a motivator to advertise for them such as free giveaways (Abramovich,
Society has subconsciously become part of the digi-global world, which has made a strong social and cultural impact upon society; one could refer to it as the single key to connecting different cultures, religions and people …show more content…
There are several benefits to online advertising such as the cost. Online advertising is fairly cheaper than the traditional advertisements (Schumann, 1999). Social media in particular provide low-cost means for advertisers to engage with larger communities as well as it is an established fact that online advertisements bring in more returns than any other form of advertising. Schumann (1999) points out another benefit, which suggests that it is easy to measure and collect data on the effectiveness of the …show more content…
By recording and measuring the data the company gathers, it allows them to calculate the effectiveness and improve their campaigns over time. They are also able to record various other factors such as how an individual reached their advertisement, if the advertisement is persuasive enough to persuade an individual to buy a product and if the advertisement actually loaded within the individual’s view. Schumann (1999) states that one of the most important factors of advertising within the digital world is the availability of different formats a company can use to present their promotional messages, these formats include videos, images and even links that can lead their target audience to their websites. Advertising on the Internet can be very interactive for example a company can incorporate video games to advertise or give their audience a motivator to advertise for them such as free giveaways (Abramovich,