Sales decreasing?
Most companies experience a temporary slump during their existence. But don’t panic.
Take practical steps to move your business forward. When sales start declining, take inventory of what’s going right and what needs improvement.
As an ecommerce company, it may be time to upgrade your website. Research shows that “63% of marketers optimize websites based on intuition and best practices.”
Work with your team to enhance the customer experience. From changing calls-to-action to adding trust verifications, run experiments to correct your challenges.
Start earning more sales today. Keep reading to learn your next steps.
Find the Underlying Cause
When your conversions are moving downward, it’s easy for teams to immediately go into “let’s fix mode.” However, the more effective response may involve taking a step back to find the underlying cause.
It’s very unlikely that your sales decline is related to a mysterious reason. For most businesses, it’s possible to figure out how your conversions took a permanent dip—one that lasts at least four months.
Gather your team for some company “introspection.” Review your customer behavioral data, churn reports, website analytics, and past sales conversations together.
Is the decline due to an internal factor? Maybe your business made product updates that customers didn 't like. Or the new marketing campaigns didn 't resonate with the target audience.
Did an external force cause the problem? Maybe
Most companies experience a temporary slump during their existence. But don’t panic.
Take practical steps to move your business forward. When sales start declining, take inventory of what’s going right and what needs improvement.
As an ecommerce company, it may be time to upgrade your website. Research shows that “63% of marketers optimize websites based on intuition and best practices.”
Work with your team to enhance the customer experience. From changing calls-to-action to adding trust verifications, run experiments to correct your challenges.
Start earning more sales today. Keep reading to learn your next steps.
Find the Underlying Cause
When your conversions are moving downward, it’s easy for teams to immediately go into “let’s fix mode.” However, the more effective response may involve taking a step back to find the underlying cause.
It’s very unlikely that your sales decline is related to a mysterious reason. For most businesses, it’s possible to figure out how your conversions took a permanent dip—one that lasts at least four months.
Gather your team for some company “introspection.” Review your customer behavioral data, churn reports, website analytics, and past sales conversations together.
Is the decline due to an internal factor? Maybe your business made product updates that customers didn 't like. Or the new marketing campaigns didn 't resonate with the target audience.
Did an external force cause the problem? Maybe