Cultural Synergy And Leadership Theories Essay
Amazon.com is a website that has ran since 1995. It began as a bookstore, but as it developed, it sold different things. According to an article from Alan Deutschman (2004), Jeff Bezos is the type of leader that likes plenty of change. He made different innovations for his company to sell that, initially, hurt its revenues. However, later, these innovations helped Amazon to grow monetarily. As he was the decision-maker for his mission, vision, changes, and treatment of employees, his company became a success throughout the world. A real entrepreneur is someone who takes risks, and Amazon is the embodiment of an entrepreneur’s mind who jumps on many practical ideas. These ideas were evaluated as simple needs for customers. Although these ideas to gain international suppliers, to create inventions, and to change services in accordance with customer needs were always dynamic, Bezos created many changes to be flexible with attracting new consumers. On top of that, he knew how to continue to establish customer relationships.
Amazon did not just change in the types of merchandise that it sold to others, but it changes drastically with the people that are affiliated, people that work there, and people that look to it for their needs. Jeff Bezos based Amazon.com on order and excellence. This is possibly the reason that it sells everything. Amazon.com would like to help others in a variety of ways.
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