Conceptual styles are rule sets that are identified and then analyzed and often used to rate the other culture. There are two conceptual styles to be considered here. One of those is the rational style and the other is the analytic. In each style there is a difference in how one culture might deal with the other in a commercial situation. There is often a case when the conceptual style that is used between two cultural groups is incompatible, culture conflict will occur (Cohen, 1969). The naive ability of one culture to believe that they can act like the other culture just makes the issues
Conceptual styles are rule sets that are identified and then analyzed and often used to rate the other culture. There are two conceptual styles to be considered here. One of those is the rational style and the other is the analytic. In each style there is a difference in how one culture might deal with the other in a commercial situation. There is often a case when the conceptual style that is used between two cultural groups is incompatible, culture conflict will occur (Cohen, 1969). The naive ability of one culture to believe that they can act like the other culture just makes the issues