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He reveals how unhealthy their products are and argues that they are responsible for the obesity epidemic in the United States and other countries where their food is consumed. Next, he presents the dangers that the American public are exposed to when consuming their products. Schlosser also claims the fast food industry is responsible for stopping government regulatory policies on the meat processing industry by using their political lobbyist. Lastly, the writer explains how greedy and uncaring the corporations are by exposing their advertisement policy towards kids so that they become loyal
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For example, the strategies fast food firms use when advertising to children. Schlosser says within these companies there are child psychologist that instructs them on what type of advertising will work at different stages of child development. The goal of this advertisement is to have kids beg their parents for these products so that kids develop loyalty to these corporations for life. Schlosser says, ”The growth in children’s advertising has been driven by efforts to increase not just current, but also future consumption. Hoping that nostalgic child hood memories of a brand will lead to a lifetime of purchases, companies now plan “cradle-to-grave” advertising strategies”(43). The author explains that McDonald’s has become a very powerful corporation in our society. In addition, television has become one of the biggest medias for advertisers, and kids watch about 30,000 commercials in a year. Schlosser says our government should ban the commercials of all foods that are high in calories and aimed at children, the same way they banned the tobacco advertising due to its dangers to health.
Fast Food Nation by Erick Schlosser is an excellent eye opener for all of its readers. The author presents the themes in a well-organized manner while conveying how unhealthy their food is and how greedy the fast food companies are. People have to take control of their health by reducing the number of purchases
For example, the strategies fast food firms use when advertising to children. Schlosser says within these companies there are child psychologist that instructs them on what type of advertising will work at different stages of child development. The goal of this advertisement is to have kids beg their parents for these products so that kids develop loyalty to these corporations for life. Schlosser says, ”The growth in children’s advertising has been driven by efforts to increase not just current, but also future consumption. Hoping that nostalgic child hood memories of a brand will lead to a lifetime of purchases, companies now plan “cradle-to-grave” advertising strategies”(43). The author explains that McDonald’s has become a very powerful corporation in our society. In addition, television has become one of the biggest medias for advertisers, and kids watch about 30,000 commercials in a year. Schlosser says our government should ban the commercials of all foods that are high in calories and aimed at children, the same way they banned the tobacco advertising due to its dangers to health.
Fast Food Nation by Erick Schlosser is an excellent eye opener for all of its readers. The author presents the themes in a well-organized manner while conveying how unhealthy their food is and how greedy the fast food companies are. People have to take control of their health by reducing the number of purchases