Value,” was written by Michael E. Porter and Mark R. Kramer. This article intends to define the difference between corporate social responsibility and creating shared value, and redefine capitalism based on authors’ perspective. They believe that creating shared value is not a matter of personal values, nor a "sharing" of the value that enterprises had already created. …show more content…
The authors explain the idea of sharing value closely related to the businesses and society as a whole.They keep addressing the problems that business should not only look at the profit side of the economics, but also the create value when they business is generating profit. The success of a business cannot be achieved without the prosperity of a community. Businesses, however, do not necessarily increase costs because they can innovate by adopting new technologies, business can increase productivity and expand the market. It is noteworthy that the shared value is not "sharing" the value the enterprise has created, but the bigger the whole economic and social value.
Conclusion
Overall, in general, the best opportunities for companies is to create shared value, and it must be closely related to their own business within the most important areas of the company 's business.
This opportunity helps the enterprise to contribute the greatest economic benefits in a long-term investment. With this opportunity, companies can demonstrate their commitment to a specific social problem through their business size and market power. At the same, creating share value