Essay on Convergence Culture: Where Old and New Media Collide

2556 Words 11 Pages
This essay is a response to the following question:
In participatory culture the consumer and producer no longer occupy separate roles rather “we might see them as participants who interact with each other according to a new set of rules that none of us fully understand”. Jenkins, Henry, Convergence Culture (London: New York University Press, 2006) 3. Identify a text or series of texts that challenge the previously established rules of engagement between consumer and producer. Outline how that text or texts challenge established rules and also how it/they demonstrate the collapse of the space between consumer and producer in participatory culture. Discuss your analysis through a theoretical framework that draws on related readings.
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One must remember, that during this era, propaganda and dictatorships were rampant, television and radio messages were sent out in order to make the audiences hear and see what the governments and people in power wanted them to see. Luckily, for the most part in our global society, we have learned from history’s mistakes and we no longer accept what we are told at face value, as the majority of people have a curiosity and a need for knowledge. And producers of television are aware of this too. There are now an extremely diverse and plentiful amount of programming available to audiences across a number of different genres and mediums. No longer are audience members restricted to the broadcasting regimes of a single channel. There are options available through hundreds of television channels, digital recorders and internet streaming providers.
“The internet is now used by millions of people for viewing televisual-like content, and a key driver of its take-up is

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