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Data was acquired as to which brand of music, or radio format, is most appealing to college students, such as alternative, rock, country, R&B, etc.
Also, data was collected regarding the basic needs of the students as well as the distances they wished to travel to acquire their needs. Other gatherings included the desired radio format, amount of interest in the radio, impact of personalities, and several shopping tastes the student has.
Analysis of the location of the target, how often they listen to the radio, what time they listened to the radio, and traveling distance, both overall and for necessities, were acquired to gain a general knowledge of the target market.
Methods …show more content…
The data was separated into four categories, less than one hour, one to three hours, three to five hours, and more the five hours. The results show:
Less than one hour- 22.8%
One to three hours- 54.4%
Three to five hours- 15.8%
More than five hours- 7.0%
Thus, 77.2% of the average students listen to the radio from zero to three hours a day.
Area of Listening
The students were also asked about the area that the listen to the radio the most. Their choices were either in the car, at home, at work, or at school. They were to rank the selections in order from 1-4, with 1 being most frequent. They showed the following results (based on the mean of the students' ratings):
In car- 1.75
At home- 2.07
At work- 2.67
At school- 3.51
The data shows that the students listen to the radio mostly in their car or at home. From the information, many students spend their time traveling when they are listening to the radio. Thus, we analyzed the distance they drove per day. From the survey, the average student travels showed an average driving distance of 23.5 miles.
Also, data was collected regarding the basic needs of the students as well as the distances they wished to travel to acquire their needs. Other gatherings included the desired radio format, amount of interest in the radio, impact of personalities, and several shopping tastes the student has.
Analysis of the location of the target, how often they listen to the radio, what time they listened to the radio, and traveling distance, both overall and for necessities, were acquired to gain a general knowledge of the target market.
Methods …show more content…
The data was separated into four categories, less than one hour, one to three hours, three to five hours, and more the five hours. The results show:
Less than one hour- 22.8%
One to three hours- 54.4%
Three to five hours- 15.8%
More than five hours- 7.0%
Thus, 77.2% of the average students listen to the radio from zero to three hours a day.
Area of Listening
The students were also asked about the area that the listen to the radio the most. Their choices were either in the car, at home, at work, or at school. They were to rank the selections in order from 1-4, with 1 being most frequent. They showed the following results (based on the mean of the students' ratings):
In car- 1.75
At home- 2.07
At work- 2.67
At school- 3.51
The data shows that the students listen to the radio mostly in their car or at home. From the information, many students spend their time traveling when they are listening to the radio. Thus, we analyzed the distance they drove per day. From the survey, the average student travels showed an average driving distance of 23.5 miles.