Consumerism in Our Modern Society and its Influence on Children

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In today's society consumerism is more present than ever before. Our whole economy is dependent on our need to consume everything and every day. This way of life, a life controlled by consumerism, is implemented into our brains at an early age. Therefore it is social to consume, because it is considered social to follow the rules of a society. We buy our drinking water from the supermarket instead of drinking water from the tap. We watch hours of TV, consuming all kinds of shows and commercials, and we see millions of advertisements on the world wide web.In our societies the human learns at an early age to be a part of this consuming people. This essay will deal with the question in how far the consumers of our societies are influenced. …show more content…
These electronic devices grant us access to different programs and commercials on our television, all kind of games and applications and also social media on the internet. We consume social interaction on a daily basis. Facebook, Twitter or Instagram are present everywhere. Facebook for example had a revenue of $ 5.1 Billion in the year 2012 (Krantz).
Children in today's society consume a lot of television. American children consume four to five hours of television every day and see 30,000 commercials a year (Dumount). The effects of these advertisements is difficult to determine and therefore there is no international regulation for commercials targeted at children. Also has the role of consumer products changed into a part of our culture and children have the right to make free use of those goods (Cook).
Children's role in our society of consumerism has changed. In the western societies children have a lot more money to spent, they show brand loyalty at an early age and are the future's adult consumers (Valkenburg and Cantor 61). They also influence the consumption of their parents. Everyone has experienced the cry of child in a super market that did not get the item it wanted. "It is the sound of hours of market research, of an immense coordination of people, ideas and resources, of decades of social and economic change all rolled into a single, 'Mommy Please!'" (Cook).

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