Consumerism in Our Modern Society and its Influence on Children
Children in today's society consume a lot of television. American children consume four to five hours of television every day and see 30,000 commercials a year (Dumount). The effects of these advertisements is difficult to determine and therefore there is no international regulation for commercials targeted at children. Also has the role of consumer products changed into a part of our culture and children have the right to make free use of those goods (Cook).
Children's role in our society of consumerism has changed. In the western societies children have a lot more money to spent, they show brand loyalty at an early age and are the future's adult consumers (Valkenburg and Cantor 61). They also influence the consumption of their parents. Everyone has experienced the cry of child in a super market that did not get the item it wanted. "It is the sound of hours of market research, of an immense coordination of people, ideas and resources, of decades of social and economic change all rolled into a single, 'Mommy Please!'" (Cook).