Many people think fashion is just all about design or the clothing that you wear. In fact, the definition is “a popular way of dressing during a particular time or among a particular group of people” (Fashion). Well personally, I think that have got it wrong, and there are many more things about fashion that people do not realize. Consumerism and consumption play a huge role on what fashion is today and what goes into it, and not just about design or designers, but also socially and environmentally. Consumerism and consumption impact the social and environmental aspect of the fashion industry because of what people buy, why they buy things, what type of things they look for in terms of quality or brand, and also where they go to shop.
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A large part of the appeal of expensive, fashionable clothing is that it's exclusive, and the vast majority of people can't afford to buy it, so it grants a level of status and glamor to those who can. Consumerism can also come into play when people look into the quality or brand of the item they are going to buy. Some people only buy things because of the name brand or quality of the item. People want to fit in and look presentable, so when people buy things, they usually buy to impress others, present themselves in a well-mannered way, or to feel good about themselves. I know when I buy things I usually buy things that make me feel good and proud to be who I am, and it is also a way of expressing myself.
The materials, transportation and production that are involved in the fashion industry all have an impact on the environment. Many synthetic materials are derived from petroleum, while many more natural materials are grown on land that could be used for food production.
One type of fashion that helps the environment, and maybe what some people look for in terms of quality, is something called “Eco-Fashion.” It is clothing made from environmentally friendly materials. Materials that are considered eco-friendly include:
• “Bamboo: Unlike cotton, which is a land- and water-intensive crop, bamboo requires minimal water to thrive. It is also land efficient, as it grows in dense clusters. Most