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People are willing to buy Coke regardless of their choices in blind taste tests, simply because of its reputation. Coca-Cola is considered to be the world’s number one soft drinks company and is the world’s most recognized trademark. This strong reputation helps the company when competing with others in the soft drink market.
Recently, Douglas Daft became the company’s CEO, which has added great strength to the company. Daft started out as a sales person and was a marketer overseeing operations in the Middle East and Asia. This is an excellent advantage for the company because Daft’s experience within Coca-Cola will help guide the company’s future.
Weaknesses
Past CEO, Douglas Ivester created a huge weakness within Coca-Cola. He took over in 1997 when CEO Robert Goizueta passed away. Unfortunately, Ivester was not experienced nor well prepared for this position. Ivester had experience as an accountant and little or no experience as a marketer. In a major marketing company such a Coca-Cola, having a leader that understands marketing concepts is required in order to produce optimal …show more content…
When Pepsi’s president introduces a new policy it is clearly defined and becomes the foundation of Pepsi’s efforts. This is a huge success for Pepsi because having statements and policies that are clear, consistent, and reliable are the stepping-stones for achieving the goals set forth for the company. Pepsi knows that establishing goals and measures for success is necessary to achieve any objective, and that is why the goals that are set within this company are measurable. But it does not stop there; strategic management styles within the organization make sure that after implementing a new objective there are still significant areas that must be covered. Monitoring progress and ensuring success is a crucial goal and Pepsi’s management has designed its style to make sure that reporting on the progress of the goal is just as important as implementing …show more content…
Pepsi believes that being a premier company also involves having corporate social responsibility. Pepsi encourages conservation, recycling, and programs that clean the air and reduce landfill waste. Being a huge supplier to the grocery industry, Pepsi became an active supporter of recovery and recycling programs in the United States. Sponsorship of local programs and the support of employee volunteer activities are also major activities that PepsiCo and its employees are proud to be a part of to improve the surrounding communities they work
Recently, Douglas Daft became the company’s CEO, which has added great strength to the company. Daft started out as a sales person and was a marketer overseeing operations in the Middle East and Asia. This is an excellent advantage for the company because Daft’s experience within Coca-Cola will help guide the company’s future.
Weaknesses
Past CEO, Douglas Ivester created a huge weakness within Coca-Cola. He took over in 1997 when CEO Robert Goizueta passed away. Unfortunately, Ivester was not experienced nor well prepared for this position. Ivester had experience as an accountant and little or no experience as a marketer. In a major marketing company such a Coca-Cola, having a leader that understands marketing concepts is required in order to produce optimal …show more content…
When Pepsi’s president introduces a new policy it is clearly defined and becomes the foundation of Pepsi’s efforts. This is a huge success for Pepsi because having statements and policies that are clear, consistent, and reliable are the stepping-stones for achieving the goals set forth for the company. Pepsi knows that establishing goals and measures for success is necessary to achieve any objective, and that is why the goals that are set within this company are measurable. But it does not stop there; strategic management styles within the organization make sure that after implementing a new objective there are still significant areas that must be covered. Monitoring progress and ensuring success is a crucial goal and Pepsi’s management has designed its style to make sure that reporting on the progress of the goal is just as important as implementing …show more content…
Pepsi believes that being a premier company also involves having corporate social responsibility. Pepsi encourages conservation, recycling, and programs that clean the air and reduce landfill waste. Being a huge supplier to the grocery industry, Pepsi became an active supporter of recovery and recycling programs in the United States. Sponsorship of local programs and the support of employee volunteer activities are also major activities that PepsiCo and its employees are proud to be a part of to improve the surrounding communities they work