Essay on Comparing Two Charity Leaflets

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Comparing Two Charity Leaflets

Compare the advertising leaflet for Christian Aid with the leaflet produced by the rspca. Analyse how the different charities try to persuade their audience to change their view, and/or do something to help them, and the difficulties the charities face. Examine and comment on their effectiveness.

The purpose of this essay is to compare two charity leaflets and to analyse the effectiveness and impact that they have on the audience. I will be comparing how they persuade the audience to act or think differently. The two charity adverts I will be comparing are those produced for Christian Aid, which is a humanitarian organisation, and the rspca (the Royal Society
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The vast number of charities causes competition between organisations. Charities can advertise through:

Broadcast media - television and radio, or Print media - billboard posters, newspapers (tabloid or broadsheet) magazines and the Internet. Most charities create an advert to be distributed in each of the various methods of media.

Advertising is very important in our modern culture. It is everywhere. Every product has to be advertised for it to become popular with the public. Food, clothes, music, films; they are all advertised before people buy them. Advertisement of a product can also prove to the consumer that the product can be trusted. But it can also create a false impression. Some adverts are exaggerated slightly and portray the product as though it is of higher quality.

Charities are most likely to use print media. This is because it is adequate and cheap. Print media allows charities to present detailed information and pictures. Most charities tend to target middle-aged people who are financially comfortable. Charities thus find their target audience by advertising in broadsheet newspapers such as The Times, The Observer, The Guardian and The Telegraph.

The main purpose of Christian Aid is to persuade people to help decrease the amount of poverty in the

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